Tag Archives: Betsson AB

Betsson hires Richard Scott as Head of Global Trading

Stockholm-listed European sports betting operator Betsson AB has confirmed the appointment of Richard Scott as its new Head of Global Trading.  Scott joins the multi-brand operator from UK betting firm Gala Coral, where he held the position of Head of Football Trading for Coral’s sports betting division (2013-2017). Updating the market, Betsson HR detailed that Scott would be officially joining …

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Betsson targets UK expansion with NetPlay TV £26 million acquisition

Stockholm-listed European sports betting operator Betsson AB continues its aggressive M&A growth strategy in 2017, by confirming the acquisition of London AIM-listed interactive gaming operator NetPlay TV. Updating the market this morning, Betsson governance detailed that it had acquired all-equity in NetPlay TV for a total consideration of £26.4 million, purchasing all NetPlay assets outright, with a view of increasing …

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Betsson AB targets European racing growth with RaceBets €34 million acquisition

Stockholm-listed European sports betting group Betsson AB has confirmed that it has agreed to acquire racing specialist bookmaker RaceBets (racebets.com) for an initial cash consideration of €34 million. Updating investors, Betsson governance detailed that it would acquire all RaceBets assets including the firm’s trading team, adding the UK, Ireland, Malta and Germany licensed bookmaker to its portfolio of European brands. …

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Betsson upgrades mobile casino offering over 800 games titles

Upgrading its mobile casino platform, Betsson Group AB has declared that its flagship brand Betsson.com now boasts over 800 games titles making it the ‘largest mobile casino in the world’. Releasing its latest mobile casino client, Betsson upgrades its product with a new interface reflecting Betsson.com’s recent rebrand under the tagline ‘Anytime’s Playtime’. Betsson development teams have placed user-experience and …

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Betsson seeks SEK bond for further corporate acquisitions

Issuing a short market update, Stockholm-listed European sports betting operator Betsson AB (Betsson) has confirmed that it has issued a mandate to Nordic investment banks’ DNB Markets (Norway) and Swedbank (Sweden) ‘to arrange fixed income investor meetings starting  14 November 2016’. The betting operator is seeking to secure a three-year bond issue (sum undisclosed), with the proceeds used to facilitate …

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William Hill promotes Cem Miralay to Chief Customer Officer

William Hill governance has promoted Group Director of Change Cem Miralay to the leadership position of Chief Customer Officer (CCO) of the FTSE-listed sports betting operator. Miralay joined William Hill this May from European market competitor Betsson AB where he served as Chief Product Officer (2013 – 2016). The promotion to CCO sees Miralay take on certain responsibilities of the …

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Betsson refreshes its flagship brand under ‘Anytime’s Playtime’ tagline

Stockholm-listed European sports betting operator Betsson AB has announced that it has refreshed its 15-year old flagship brand Betsson.com. Presenting the rebrand of Betsson, the operator declared that its founding brand had undertaken a new creative concept under the tagline ‘Anytime’s Playtime’. Betsson marketing stated that it wanted the rebrand to reflect the company’s dedicated emphasis on consumer fun, engagement …

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Betsson boosts Baltic arm with TonyBet Lithuania acquisition

Stockholm-listed Betsson AB has confirmed that it has entered a binding agreement to acquire Lithuanian betting operator Lošimų Strateginė Grupė, holding company of betting brand TonyBet’s Lithuanian business. Updating the market, Betsson governance detailed that it had acquired Tonybet Lithuanian assets for an initial consideration of €4 million, representing a 3.6x multiple on the acquired firms 2016 to-date EBIT of …

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Sportsbook trading & currency impacts see Betsson AB issue Q2 profit warning

Issuing a preliminary Q2 2016 trading update Stockholm-listed online betting operator Betsson AB has detailed that its corporate performance has been impacted by lower sportsbook revenues and continued exchange rate fluctuations. Updating investors ahead of its full Q2 2016 performance breakdown, Betsson governance detailed that it expected to post group revenues between SEK 920–945 million, with the company targeting a …

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NordicBet extends Swedish Hockey League sponsorship

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

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