Tag Archives: Betsson AB

Betsson selects Omnicom starlet ‘Hearts & Science’ as European marketing lead

Stockholm-listed online gambling group Betsson AB has selected Omnicom subsidiary agency Hearts & Science as its new European media and marketing lead. The London-based agency will act as Betsson’s group-wide marketing strategist covering European media buys, campaign planning and programmatic advertising. Hearts & Science will support Betsson marketing teams across the territories of Denmark, Italy, Norway and Spain. Betsson AB …

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New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …

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Betsson AB seeks new financial lead as Hilsen returns to Telenor

Issuing a short market statement, Stockholm-listed online gambling group Betsson AB has confirmed the resignation of Kaaren Hilsen as Group Chief Financial Officer (CFO). Betsson governance has revealed that Hilsen is set to return to the telecoms sector, taking over the Chief Executive role at Telenor Sweden, a company she previously served as CFO from 2013-2017. Hilsen had joined Betsson’s …

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Ambitious digital vision sees Genting appoint Jeremy Taylor as interactive lead

Genting Casino (UK subsidiary of Genting Group Malaysia) has confirmed the appointment of Jeremy Taylor as new Interactive Managing Director, charged with spearheading the firm’s ambitious digital growth strategy for online casino and sportsbook services. Taylor joins Genting from Stockholm listed European online gambling group Betsson AB, where he formerly served as Group Marketing Director (2014-2018). A seasoned executive in …

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Betsson doubles commitment to Ice Hockey sponsoring European CHL

Stockholm-listed online gambling group Betsson AB has doubled-up its commitment to the sport of ice hockey, becoming the official sponsor of the Champions Hockey League (CHL). Consisting of 26 pro-teams from Europe’s 6 leading ice hockey leagues, the CHL is recognised as European hockey’s biggest international tournament. Confirming the agreement, Betsson marketing detailed that the CHL sponsorship would help the …

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Veltyco renews Betsafe Deutschland management contract

London AIM-listed industry marketing services provider Veltyco has confirmed that it will continue to act as lead operating firm of Betsson’s ‘Betsafe Deutschland’ property until May 2021. Veltyco renews one of its biggest management contracts, continuing to operate the Betsafe brand within Germany, on ‘broadly similar terms as its previous agreement’. The strategic arrangement will continue to see Veltyco act …

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Pontus Lindwall – Product enhancements are re-energising Betsson AB

Updating investors on Betsson AB’s interim 2018 results, Group Chief Executive Pontus Lindwall has declared that ‘confidence is back in the business’. Lindwall who regained leadership of Betsson AB in September 2017, following the departure of former incumbent Ulrik Bengtsson, would implement a ‘corporate efficiency program’ following a lacklustre 2017 trading. Named the ‘back on track plan’ by Betsson governance, …

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Western European growth and World Cup effect boosts Betsson

Group increases across the board have been reported by Betsson AB in the online gambling organisations latest interim report, covering the period from 1 January – 30 June of this year. Increased efficiency, product upgrades and a systematic following of its “back on track plan,” centred around the four strategic areas of growth in core markets, product and technology, efficiencies and …

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Scout Gaming and 1xBet strike DFS deal in time for World Cup

Scout Gaming has signed an agreement with European operator 1xBet for delivery of Scout’s DFS platform. The agreement will see 1xBet offer Scout Gaming’s platform to its customers, with full integration into the 1xBet product range expected to come in time for the start of the World Cup next month. The deal further reinforces Scout’s ambitious growth plans, and follows …

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Betsson launches first ever Spanish TV Campaign

Stockholm-listed online gambling group Betsson AB has announced the launch of its first ever Spanish market TV Campaign ‘Suecos, pero emocionantes (Swedish, but exciting)’, promoting Betsson.es. The European multi-brand operator launched its initial Spanish online gambling property last February and seeks to introduce Spanish audiences to its trusted flagship Betsson brand. “The TV commercial is intentionally non-conventional to stand out …

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