Tag Archives: Betsson AB

Pontus Lindwall: Robust Betsson will meet industry’s multiple 2019 challenges

Publishing its Q4 and full-year 2018 results, the governance of Stockholm-listed online gambling group Betsson AB, has detailed a successful year-1 integration and execution of its corporate recovery programme. Product and operational efficiencies see Betsson post its ‘third successive all-time-high’ quarter, recording corporate Q4 2018 revenues MSEK 1,436.6 (Q4 2017: 1,256.4), running alongside a 56% EBIT increase to MSEK 341.5 …

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Betsson shuts down NetPlay subsidiary TV & London profiles

Continuing its restructure/realignment of assets and divisions, Stockholm-listed online gambling group Betsson AB has confirmed that it will undertake a new strategy for its UK-centric brands in 2019. Betsson management has confirmed that it will not renew TV contracts for its NetPlay interactive gaming subsidiary with UK broadcasters ITV and Channel 5 (Viacom). The decision sees Betsson refocus on developing …

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Betsson.es seeks to showcase new image revamping website

Stockholm-listed Betsson AB continues to revamp its Spanish licensed online gambling property Betsson.es, confirming the effective redesign of its website for desktop and mobile utilities. Focusing on delivering an ‘adaptive user experience’ across its core verticals, the new Betsson.es website aims to simplify user journeys, allowing for better player engagements with Betsson.es games content and inventory. Re-launching its Spanish website, …

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Betsson selects Omnicom starlet ‘Hearts & Science’ as European marketing lead

Stockholm-listed online gambling group Betsson AB has selected Omnicom subsidiary agency Hearts & Science as its new European media and marketing lead. The London-based agency will act as Betsson’s group-wide marketing strategist covering European media buys, campaign planning and programmatic advertising. Hearts & Science will support Betsson marketing teams across the territories of Denmark, Italy, Norway and Spain. Betsson AB …

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New Swedish outlook sees Betsson appoint Garbergs Stockholm as new brand lead

Gearing up for the re-regulation of the Swedish online gambling market (in-bound for January 2019), online gambling group Betsson AB has confirmed the appointment of Stockholm advertising agency Garbergs as its new creative and brand marketing lead. Last week, Betsson Chief Strategy Officer Peter Zäll confirmed to Swedish media that Garbergs had begun work on a number of Betsson multi-channel …

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Betsson AB seeks new financial lead as Hilsen returns to Telenor

Issuing a short market statement, Stockholm-listed online gambling group Betsson AB has confirmed the resignation of Kaaren Hilsen as Group Chief Financial Officer (CFO). Betsson governance has revealed that Hilsen is set to return to the telecoms sector, taking over the Chief Executive role at Telenor Sweden, a company she previously served as CFO from 2013-2017. Hilsen had joined Betsson’s …

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Ambitious digital vision sees Genting appoint Jeremy Taylor as interactive lead

Genting Casino (UK subsidiary of Genting Group Malaysia) has confirmed the appointment of Jeremy Taylor as new Interactive Managing Director, charged with spearheading the firm’s ambitious digital growth strategy for online casino and sportsbook services. Taylor joins Genting from Stockholm listed European online gambling group Betsson AB, where he formerly served as Group Marketing Director (2014-2018). A seasoned executive in …

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Betsson doubles commitment to Ice Hockey sponsoring European CHL

Stockholm-listed online gambling group Betsson AB has doubled-up its commitment to the sport of ice hockey, becoming the official sponsor of the Champions Hockey League (CHL). Consisting of 26 pro-teams from Europe’s 6 leading ice hockey leagues, the CHL is recognised as European hockey’s biggest international tournament. Confirming the agreement, Betsson marketing detailed that the CHL sponsorship would help the …

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Veltyco renews Betsafe Deutschland management contract

London AIM-listed industry marketing services provider Veltyco has confirmed that it will continue to act as lead operating firm of Betsson’s ‘Betsafe Deutschland’ property until May 2021. Veltyco renews one of its biggest management contracts, continuing to operate the Betsafe brand within Germany, on ‘broadly similar terms as its previous agreement’. The strategic arrangement will continue to see Veltyco act …

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Pontus Lindwall – Product enhancements are re-energising Betsson AB

Updating investors on Betsson AB’s interim 2018 results, Group Chief Executive Pontus Lindwall has declared that ‘confidence is back in the business’. Lindwall who regained leadership of Betsson AB in September 2017, following the departure of former incumbent Ulrik Bengtsson, would implement a ‘corporate efficiency program’ following a lacklustre 2017 trading. Named the ‘back on track plan’ by Betsson governance, …

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