Tag Archives: Betsson AB

Stockholm-listed European sports betting group Betsson AB has confirmed that it has agreed to acquire racing specialist bookmaker RaceBets (racebets.com) for an initial cash consideration of €34 million. Updating investors, Betsson governance detailed that it would acquire all RaceBets assets including the firm’s trading team, adding the UK, Ireland, Malta and Germany licensed bookmaker to its portfolio of European brands. …

Upgrading its mobile casino platform, Betsson Group AB has declared that its flagship brand Betsson.com now boasts over 800 games titles making it the ‘largest mobile casino in the world’. Releasing its latest mobile casino client, Betsson upgrades its product with a new interface reflecting Betsson.com’s recent rebrand under the tagline ‘Anytime’s Playtime’. Betsson development teams have placed user-experience and …

Issuing a short market update, Stockholm-listed European sports betting operator Betsson AB (Betsson) has confirmed that it has issued a mandate to Nordic investment banks’ DNB Markets (Norway) and Swedbank (Sweden) ‘to arrange fixed income investor meetings starting  14 November 2016’. The betting operator is seeking to secure a three-year bond issue (sum undisclosed), with the proceeds used to facilitate …

William Hill governance has promoted Group Director of Change Cem Miralay to the leadership position of Chief Customer Officer (CCO) of the FTSE-listed sports betting operator. Miralay joined William Hill this May from European market competitor Betsson AB where he served as Chief Product Officer (2013 – 2016). The promotion to CCO sees Miralay take on certain responsibilities of the …

Stockholm-listed European sports betting operator Betsson AB has announced that it has refreshed its 15-year old flagship brand Betsson.com. Presenting the rebrand of Betsson, the operator declared that its founding brand had undertaken a new creative concept under the tagline ‘Anytime’s Playtime’. Betsson marketing stated that it wanted the rebrand to reflect the company’s dedicated emphasis on consumer fun, engagement …

Stockholm-listed Betsson AB has confirmed that it has entered a binding agreement to acquire Lithuanian betting operator Lošimų Strateginė Grupė, holding company of betting brand TonyBet’s Lithuanian business. Updating the market, Betsson governance detailed that it had acquired Tonybet Lithuanian assets for an initial consideration of €4 million, representing a 3.6x multiple on the acquired firms 2016 to-date EBIT of …

Issuing a preliminary Q2 2016 trading update Stockholm-listed online betting operator Betsson AB has detailed that its corporate performance has been impacted by lower sportsbook revenues and continued exchange rate fluctuations. Updating investors ahead of its full Q2 2016 performance breakdown, Betsson governance detailed that it expected to post group revenues between SEK 920–945 million, with the company targeting a …

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

Betsson have announced that its online subsidiary Betsafe is the first to launch a gambling app to Apple TV. For now, Swedish players can now log in and play directly from their Apple TV, but Betsafe will soon introduce the product in other countries. Betsson have said that this Swedish launch illustrates its strategy to remain at the forefront of …