Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …
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BetRegal diary – Defining our go to market strategy
Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …
Read More »New Dynamics…TAG Media launches ‘Paid Social’ division
Industry marketing and player acquisition agency TAG Media, has launched a new ‘Paid Social’ division to assist its partners with greater strategic planning and media buying capabilities. The division will be led by Tom Schurch as Head of Paid Social. A seasoned media buying and digital planning specialist Schurch joined the London-based agency this June to help build new agency …
Read More »BetRegal diary – The genesis of a new bookmaking brand
Former Pinnacle Marketing Director Aly Lalani is one of the key stakeholders behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. In a new regular column, Lalani will share his experiences about the challenges of bringing a new brand to the market. After several …
Read More »New Bookmaker Alert! BetRegal launches on EveryMatrix platforms
New Bookmaker BetRegal (BetRegal.com) has launched today, powered by EveryMatrix platform and software provisions. Operated by The Regal Group Ltd, BetRegal seeks to quickly establish itself as the market leader in low-margin betting odds for seasoned punters in both in-play and pre-match sports markets. The new bookmaker further states that it will offer betting customers the best value incentives for …
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