It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …
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World Cup diary – Setting goals for BetRegal’s big event debut
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …
Read More »World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …
Read More »World Cup diary – BetRegal prepares to swim with the big fish
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. I just asked Siri how many days there were until June 14th……66 was her response. That means 66 days until kick off at the 2018 World Cup in Russia. All over the …
Read More »World Cup diary – Localizing the product to BetRegal’s target markets
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia …
Read More »World Cup diary – Learning to let go to achieve BetRegal growth
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the second diary of this World Cup series, Aly Lalani is talking about building up the company’s Malta office and “learning to let go”, as he packs his bags for London. …
Read More »World Cup diary – Breaking the ICE on BetRegal’s plans for Russia
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the first diary of this new World Cup series, Aly Lalani is talking about the importance of trade shows for a start-up company, as the industry’s annual London meetup draws closer. …
Read More »BetRegal diary: A Christmas list of lessons to drive 2018 success
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the sixth diary of this series, Lalani is reflecting on the lessons learned from 2017, as the company looks ahead to its first full year with a live product. It’s …
Read More »BetRegal diary – Moving past some of the early frustrations
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the fifth diary of this series, we are moving towards the present day. It’s the summer of 2017 and the product is live, but there are a …
Read More »BetRegal diary – Turning an idea on a napkin into a competitive igaming product
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. In the fourth diary of this series, Lalani is back to talk about the challenges of building a functional front end for the product. Having …
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