Tag Archives: BetRegal diary

BetRegal diary: Realigning the product to match long-term vision

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses executing a strategic roadmap for 2018 that had to be ‘realigned considerably’, undertaking a periodic review of performance, and why this practice allows a business to properly facilitate large-scale change. The holiday season. A time of family and friends, fun and celebration and general merriment. Inevitably, the holiday season invokes a sense …

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BetRegal diary: Passing the tipping point between repair and replace

BetRegal

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

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BetRegal partners with Aspire to bolster sportsbook capabilities

Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering and strengthen its continued expansion plans. The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to migrate to Aspire Global from another platform, after its departure from EveryMatrix. The …

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The journey so far: Happy 1st birthday BetRegal.com

BetRegal

In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …

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World Cup diary – Setting goals for BetRegal’s big event debut

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is pulling into the car park for this summer’s FIFA World Cup in Russia. Ahead of the first game of football’s showpiece event, BetRegal Head of Marketing Aly Lalani addresses his nervousness ahead of the company’s most significant sporting event to date, the importance …

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World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

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