Tag Archives: BetLion

SBC Digital – Africa: Product focus is needed to succeed in Kenya’s volatile regulatory conditions

Kenya’s betting and gaming market has seen a number of regulatory challenges in recent years, particularly with regards to tax, but the sector still holds many opportunities for operators. In a panel at the SBC Digital – Africa event – sponsored by PM Affiliates and betgames.tv – David Moshia, Managing Director of Gaming Advisory Africa, moderated a conversation between four …

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FSB extends BetLion agreement

Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’. Commenting on the extension, David McDowell, CEO …

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Kenya to introduce tough advertising restrictions protecting public from addiction

Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …

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BetLion forms alliance with Incentive Games targeting new African appeal

Betting innovation studio Incentive Games (formerly Premier Punt Group) has confirmed two major announcements strengthening its industry position as the firm targets significant growth this 2019. Updating the market, Incentive Games becomes the lead development partner for leading East African bookmaker BetLion. The partnership will see Incentive Games develop a tailored ‘free-to-play’ proposition for BetLion, a brand that seeks to …

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BetLion takes sports betting brand into Kenya

BetLion has followed up its successful launch in Uganda by taking its jackpot-focused sports betting product into the neighbouring market of Kenya. The operator, whose customers in Uganda can land the ‘Cranes Jackpot’ of UGX 150,000,000 (£30,000) from a stake of just UGX 3,000 (60p), is ready to offer a midweek and weekend jackpot in Kenya. The vast majority of …

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Uganda football sponsorship boosts BetLion product launch

BetLion

BetLion has targeted the competitive Uganda market after combining the launch of its new betting product by signing a sponsorship deal with the country’s national football team. The operator has pressed the ‘go’ button on the launch of a jackpot product whereby revenue is donated to sports development in Uganda. This comes after a successful soft launch at the start …

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