Tag Archives: Betinvest

BetInvest: Taking a content-driven approach to sports betting

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov - Head of B2B Department at BetInvest

In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …

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Esports: A perfect uplift for post-pandemic betting markets

Esports: A perfect uplift for post-pandemic betting markets

As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …

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BetInvest: Why egames is reaching the same level as traditional sports

BetInvest: Why egames is reaching the same level as traditional sports

In the last year, we have seen a substantial rise in the uptake of ‘egames’ such as virtual betting markets and esports.  According to BetInvest, this rising demand for egames inspired their team to supply a product that combined the excitement and anticipation of real sport events with a modern approach –  offering its network of operators an alternative to …

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Time to renovate: What’s new with BetInvest’s online platform 

Time to renovate: What’s new with BetInvest’s online platform

BetInvest has taken the last 12 months as an opportunity to reflect and finetune its offering, which includes new and innovative UX and UI for its online platform. So what’s new?  Appearance The BetInvest online platform, which is certified by NMI, was initially designed with convenience in mind, both for its partners and their players. But following the ‘major updates’ …

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Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a halt. And for some, that came in the form of quick sports such as table tennis. BetInvest, which is targeting both renewal and modernisation, strives to hold up modern sports and explained that ‘now is the perfect time to focus on its Quick Sports …

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Self-service terminals: the key to retail’s recovery in 2021?

Self-service terminals: the key to retail’s recovery in 2021?

In recent years, there has been a considerable shift towards ‘humanless betting’ – particularly through the use of self-service terminals. With the social distancing measures introduced as a result of the pandemic, this is a trend which is showing no signs of slowing down anytime soon. With people likely to feel apprehensive about human contact in the coming months, BetInvest …

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BetInvest: Putting Ukraine’s ‘grey’ betting industry into a legal spotlight

BetInvest: Putting the Ukraine ‘grey’ betting industry into a legal spotlight

Following a series of successful examples which demonstrated that a regulated betting industry could be embedded into a national economy, Ukraine opted to repeal its 11-year prohibition on gambling activity. After months of pitfalls and legislative dramas, the decision to open its doors to a regulated betting and gaming market was brought about by President Volodymyr Zelensky. So what opportunities …

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BetInvest: Creating a financial pillow to survive lockdown 2.0

BetInvest: Creating a financial pillow to survive lockdown 2.0

After months of disruptions and uncertainty caused by the first wave of global lockdowns, the gambling industry was able to take some time to breathe a little easier.  But with the looming threat of further lockdowns now a bitter reality, it’s become apparent that we cannot take our feet off the pedals and become complacent. During the first wave of …

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National economies: What role does sports betting play?

The ethical implications of introducing a legalised betting framework can be considered ‘controversial’, said Alexandra Kalchuk at BetInvest. She explained that there is a balance to be achieved for countries that wish to benefit from the economy boost betting can bring while acknowledging – and containing – some of the problems or reputational issues that come with the decision. In …

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SBC Summit Barcelona – Digital: The state of play with esports betting integrity

Esports betting has been a hot topic since the global health pandemic first began earlier this year, with traditional bookmakers stepping into the sector for the first time to provide punters with alternatives to traditional markets. At SBC Summit Barcelona – Digital, a panel of experts took to the virtual stage to discuss the future of esports betting in Europe. …

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