Tag Archives: Betinvest

Design or content – The key to customer loyalty for iGaming?

design

What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky. Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, …

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Betinvest: The provider’s part in the personalised player experience push

design

There is so much talk about sportsbook personalisation for the B2C market. In fact, according to Betinvest COO Max Dubossarsky it represents the “horn of plenty” for operators wanting to get as close as they can to their players. But what is the role of the provider? Dubossarsky thinks that it is primarily to provide the tools which help “operators …

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From rock band star to CRDO: Igor Popov joins Betinvest

Popov

Having spent the last seven years at Playtech, industry veteran Igor Popov has become the new Chief Research and Development Officer (CRDO) at Betinvest. Popov, who earned his first ever pay as a musician in a rock band, has gone on to forge a successful career in gaming through working on successful Playtech projects for the likes of William Hill, …

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Round table – Betinvest: The future of sportsbook personalisation

Betinvest

Some of the leading suppliers to the sports betting industry have offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betinvest, represented by its VP of Business Development Valentyn Kyrylenko. SBC: What role does pricing and risk have to play in the …

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Betinvest: Why sports mad Brazil is ready to be LATAM’s next Colombia

Betinvest

Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …

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Betinvest: Tailoring the iFrame solution for Asian operators

iFrame

Betinvest has taken a leap into the world of esports through its industry-first customisable iFrame solution. Vitalii Humeniuk, the firm’s esports development manager, and Valentyn Kyrylenko, VP of Business Development, spoke to SBC News about the development of its solution and why it is such a good fit for Asian market operators. SBC: Hi Valentyn, can you outline the key …

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Small software team drives sportsbook iFrame solution for Betinvest

iFrame

Betting platform provider Betinvest put faith in a small team with the right software expertise to push through the development of its customised ‘plug-and-play’ Sportsbook iFrame solution. The team consisted of only four developers with ten years experience in the industry. Starting their careers in Germany, the four have also worked in Cyprus, Asia as well as Ukraine. Valentyn Kyrylenko, …

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Betinvest Lottery secures Gaming Associates Europe certification

Betinvest - 3d lottery balls with depth of field.

The Lottery solution from Betinvest has been certified by Gaming Associates Europe Limited, one of the UK’s most reputable laboratories which is accredited in the EU zone as well as Crown or British Overseas territories such as the Isle of Man and Gibraltar. This allows Betinvest to supply its in-house Lottery solutions to both online and retail gaming operators in …

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Betinvest launches sportsbook solution specific to esports

Askott - Copyright: lculig / 123RF Stock Photo

Betinvest has put its esports clients in control of the technical, technological and trading aspects of the business through its industry-first customisable Sportsbook iFrame solution. The solution’s sportsbook management function, which gives operators the opportunity to create business reports, teasers and promotions, as well as being able to see the turnovers for both main sports and other activities, is not …

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One-stop gaming platform presentation marks 20th birthday for Betinvest

Betinvest

Betinvest has presented a new Online Gaming platform made up of the following core modules – Sportsbook, Marketing, Payment, Third Party, Responsible Gaming and Management. The betting platform provider introduced this “one-stop platform” at this month’s ICE London exhibition, an event which marked its 20th anniversary in the industry. Through this imminent platform launch, Betinvest will offers its clients the …

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