Tag Archives: Bethard

Bethard selects Betsson sportsbook lauding ‘diverse player base’

SBC News Bethard selects Betsson sportsbook lauding ‘diverse player base’

Betsson has been named the official sportsbook provider for online gaming operator Bethard. Described as having an array of licences across multiple European jurisdictions, Bethard selected Betsson as the sole provider of fully managed sportsbook services for its ‘diverse player base across key markets’, including Sweden, Ireland and Malta. Jesper Svensson, CEO Betsson Operations, commented: “We are delighted to be …

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Alex Igelman maps out EEG’s B2B focus after stripping back B2C portfolio

Alex Igelman maps out EEG’s two-pronged B2B and B2C strategy

Esports Entertainment Group (EEG) intends to take big steps forward on B2B operations, the group’s CEO informed investors, whilst also working to further cut down operating expenses. Addressing EEG shareholders after a troubled 2022, which saw the esports group offload some key assets to streamline operations and reduce costs, Alex Igelman asserted that the firm’s efforts have enabled it to …

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EEG to sell Bethard at a discount price of €9.5m 

SBC News EEG to sell Bethard at a discount price of €9.5m 

Esports Entertainment Group (EEG) has agreed terms to sell its Bethard online casino and sportsbook business for €9.5m. When announcing the deal, EEG provided no information on the acquirer of Bethard, but did declare that it had reached definitive terms for the brand to be sold for €9.5m, comprising €1.65m of cash proceeds payable at closing.   The transaction’s remaining €6.5m …

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EEG announces Grant Johnson departure whilst Jones Blackhurst takes on Chair duties

SBC News EEG announces Grant Johnson departure whilst Jones Blackhurst takes on Chair duties

Esports Entertainment Group (EEG) has confirmed major senior leadership changes, as industry veteran Jan Jones Blackhurst takes the Chair on the firm’s Board. The former Mayor of Las Vegas and ex-Executive Vice President of Caesars Entertainment assumes the position at the St. Julian’s, Malta-based esportsbook operator following the removal of Grant Johnson as Chairman and CEO on 3 December. Following …

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Esports Entertainment ‘putting cash back in the bank’ as Vie.gg closes sites

Grant Johnson, EEG

Vie.gg, an esports-focused betting site operated by international firm Esports Entertainment Group (EEG), has closed down three jurisdictions. The company informed customers in the UK, New Jersey and Spain that the Vie.gg sportsbook webpages in these locations would close down on 1 November.  “Dear Patron. We have made the difficult decision to close Vie.gg. The site will remain open until …

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Esports Entertainment hires new CFO ahead of ‘pivotal’ year for sector

SBC News Esports Entertainment hires new CFO ahead of ‘pivotal’ year for sector

Esports Entertainment Group (EEG) has named Damian Mathews as its new Chief Financial Officer (CFO), ahead of what the appointee has described as a “pivotal and exciting” for the company. Mathews, an economics and politics graduate from the University of Bristol, is a member of Esports Entertainment’s Board of Directors and Chairman of its Audit Committee, replacing incumbent CFO Dan …

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EEG bullish of growth prospects as YTD losses swing to $35m 

SBC News EEG bullish of growth prospects as YTD losses swing to $35m 

Esports Entertainment Group Inc (EEG) has outlined significant progress on its commercial and tech objectives following the expansion of its global gaming portfolio.   Publishing its interim 2022 trading update (six month period ending 31 December) – the US Nasdaq online gambling and esports wagering group registered a 12x jump in revenues to $31 million (H12020: $2.6m). Period trading accounted for …

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Betby to power two Esports Entertainment Group betting brands

SBC News Betby to power two Esports Entertainment Group betting brands

Betby has announced an agreement with Esports Entertainment Group in which it will support two of its partner’s betting brands. The deal will see Betby power the SportNation and Viebet betting firms, building on previous collaborations between the two companies via EEG’s migration of the Idefix platform.  By powering the sportsbooks of both brands, Betby aims to ‘significantly expand its …

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UEFA fines Zlatan €50K for Bethard connection 

SBC News UEFA fines Zlatan €50K for Bethard connection 

The Appeals Body of UEFA has issued its judgement on the investigation of Swedish footballer Zlatan Ibrahimović and his financial interest in the online sportsbook Bethard Group.  Pedro Tomas, Chairman of UEFA’s Appeals Body, confirmed this morning that Ibrahimović had been fined €50,000 for violating ‘Article 12’ of European football’s ‘Disciplinary Regulations’. The investigation was launched last month following reports by …

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EEG acquires ‘proven challenger’ Bethard for €16m

SBC News EEG acquires 'proven challenger' Bethard for €16m

Esports Entertainment Group (EEG) has secured definitive terms to acquire Malta-based online gambling operator Bethard Group Ltd, as the company continues to expand its European sportsbook profile. Nasdaq-listed EEG confirmed that it had reached an agreement with Gameday Group – the operating firm of Bethard – to acquire its asset for €16 million ($19.5m) cash and a guarantee of 12% …

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