Tag Archives: Betgenius

Tipster Challenge – One win apiece for experts at Musselburgh

SBC News Tipster Challenge - One win apiece for experts at Musselburgh

Stephen Harris of bettingexpert collected the most points in this week’s Tipster Challenge at Musselburgh, after his 11/2 win on Glengarry. Each of the four experts managed just a single victory, with Harris picking out the longest odds winner of those successes. Dave Watkins, Sales Director at Betgenius and Guest for the week, started with a bang on Nepeta (7/2) …

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Dave Watkins looks to achieve Betgenius status at Musselburgh

SBC News Dave Watkins looks to achieve Betgenius status at Musselburgh

We are delighted to introduce Dave Watkins as today’s Tipster Challenge Guest. Watkins has been with Betgenius for over 5 years, starting out as Head of Connextra Sales, before becoming Commercial Manager, and finally moving into his current role as Sales Director – Digital Marketing. He will be providing expert tips for each of today’s races at Musselburgh, alongside competition …

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Why live betting & esports is a match made in both heaven and hell

SBC News Why live betting & esports is a match made in both heaven and hell

As a general rule of thumb esports are ideally suited to the live betting environment.  For an overwhelming amount of fans they’re consumed online via live streams, many esports communities are highly active on Twitter and Reddit, and the potential variety of in-play markets is huge and exciting. Back in September 2015 Betgenius released one of the most comprehensive esports …

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Betgenius completes brand overhaul

SBC News Betgenius completes brand overhaul

Sports betting and lottery operators data driven software provider Betgenius has unveiled a new website and logo as part of a brand overhaul. The London-headquartered company, which also has offices in Estonia, Bulgaria, Denmark and Lithuania, was recently part of a merger with Sporting Pulse International to create new parent company Genius Sports. Following the merger, Betgenius has been given a new, modern …

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Esports Betting Summit Review – Part 2 – Don’t be a dad at a disco

SBC News Esports Betting Summit Review - Part 2 - Don't be a dad at a disco

The afternoon sessions at the Esports Betting Summit focused more on understanding esports customers and how to build a brand which appeals to them.  The Betgenius Esports Panel took place just before lunch and the topic of the World Esports Association (WESA) was briefly discussed. Ben Conroy, Esports Product Manager at Sky Betting & Gaming, made the valid point of whether …

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From 1972 to present day: How eSports became a $2 billion industry

SBC News From 1972 to present day: How eSports became a $2 billion industry

A new infographic released from RightCasino.com maps the growth of eSports from the 1970s to a global $2 billion industry. The infographic charts the phenomenon’s rise from the Space Invaders contests of the 1970s, through the console games boom of the 1980s and the early gaming leagues of the the 1990s. “The history of eSports simply couldn’t be more compelling,” explained RightCasino.com …

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Betgenius Connextra cuts sportsbook CPAs in half

SBC News Betgenius Connextra cuts sportsbook CPAs in half

Genius Sports subsidiary BetGenius has claimed that its cutting-edge ‘betslip technology’ has cut sportsbook customer acquisition costs in half by serving up personalised content to customers. Using Connextra retargeting technology, operators have been able to deliver tailored content to players both before and after a bet is placed, which in-turn has seen a decline of ‘betslip abandonment’ on bookmaker’s markets. The retargeting technology means …

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Mark Locke – Genius Sports – Technology a firm bet for sports integrity

SBC News Mark Locke - Genius Sports - Technology a firm bet for sports integrity

Mark Locke CEO of Genius Sports details why technology aligned with stakeholder cooperation is the greatest asset in combatting match-fixing and sports corruption a subject matter which affects the industry’s  long-term growth, consumer appeal  and integrity.  The unprecedented growth in the popularity of sports betting around the world is due to different factors that include the rising popularity of OTT …

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Genius Sports officially launches following merger

SBC News Genius Sports officially launches following merger

Genius Sports, a brand created from the merger of SportingPulse and Betgenius, has been officially launched into the sports and betting data sector. The company already employs more than 750 staff in 10 locations worldwide. SportingPulse, founded in 1999 in Melbourne, is well known for its sports administration, management software and basketball data collection. Since 2004 the company has worked …

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Bet365 retains Best Bookmaker title at Betting on Football Awards

SBC News Bet365 retains Best Bookmaker title at Betting on Football Awards

Bet365 was named Best Bookmaker for the second year running at the Betting on Football Awards last night. The Stoke-based bookmaker beat off strong competition from rivals Sky Bet and Unibet to pick up the title. Sky Bet didn’t go home empty handed though. The firm picked up awards for Best Mobile Bookmaker and Best Sponsorship Partnership for its work …

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