Genius Sports betting subsidiary technology Betgenius, continues to expand its industry footprint confirming that it has secured an agreement with Spanish legacy gambling operator Grupo Codere which will see it become the lead provider of pre-match and in-play trading provisions. Securing partnership terms, Betgenius will act as preferred provider of Codere trading markets for both its retail and online betting assets. …
Read More »
The trading operation of a betting company is the heartbeat of the operation – at least for now. Marketing has long been eating into its functions, although the emergence of the live betting phenomenon means that the pendulum has swung back the way of trading teams. But for how long? Betting on Football 2017 (3-5 May) will deliver a comprehensive …
Read More »
Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions. Partnering with industry data, software and content specialist Betgenius, SkyBet.it will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian …
Read More »
Italian gambling operator Gruppo SNAI (SNAI) will push its 2017 digital marketing campaigns utilising Betgenius data and player engagement services as the firm looks to increase player acquisition capabilities of its online sportsbook Snai.it. Following an industry review, Betgenius has been selected as SNAI online sportsbook partner to help accelerate player acquisition and growth through a multi-faceted digital marketing campaign. …
Read More »
Sports betting technology and software Betgenius is helping sportsbook operators give greater control to their customers via a range of new trading products, set to be showcased at ICE 2017 next week. As punters demand more and more from their chosen sports betting operator, Betgenius is staying ahead of the game with a series of new product launches to complement …
Read More »
SBC Founder Rasmus Sojmark has delivered on his promise to turn this year’s Betting on Football into an even ‘bigger and better’ gathering of the leading lights in the sports betting industry. For the first time, Betting on Football (BOF 2017) will be spread across three days (3-5 May) with networking events at Kensington Roof Gardens and Under the Bridge …
Read More »
SBC Events has committed to making the international Betting on Football 2017 its best conference yet, by providing ‘an unforgettable business and networking experience’ for more than 800 senior executives from 40+ countries. For the first time, Betting on Football (BOF 2017) will be spread across two days at Chelsea’s Stamford Bridge from 3-4 May. Included in a delegate ticket is …
Read More »
The fourth incarnation of the Betting on Football Conference, organised by SBC Events, will be the biggest one yet, with a packed agenda spread across two whole days for the first time. Betting on Football 2017 will be held on 3-4 May at Chelsea FC’s Stamford Bridge, with a dedicated exhibition area in the Great Hall and two conference streams in the …
Read More »
SBC will crown the inaugural Rising Star in Sports Betting at the SBC Awards 2016, which will be held on December 7 at Under the Bridge nightclub. This prestigious award has been created to recognise the most prolific emerging operator or affiliate in the sports betting industry. Andy McCarron, Managing Director at SBC, said: “We are particularly excited about crowning the …
Read More »
Paul Witten, Commercial Director for SIS, expressed the need for sports betting markets to find the right balance between the amount of live data provided and the simplicity of the user experience. He stated that the aim for live betting environments should be to process enough data in real time to help inform a decision, without over complicating the user …
Read More »
SBC News Voice of the Sports Betting Industry