Tag Archives: Betgenius

Sisal Matchpoint ups digital marketing dynamics with Betgenius

Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary. The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions. Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which …

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Sam Hill: Betgenius – Why basketball’s global expansion is netting big profits for sportsbooks

With domestic basketball leagues underway across the globe, bookmakers are preparing for what will undoubtedly be the biggest betting season the sport has ever seen. Sam Hill Business Development Director for Betgenius details basketball’s unique intricacies, detailing to stakeholders the requirements needed to develop effective betting markets… ______________________ Over the past couple of years, we have seen basketball overtake tennis …

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Industry big hitters make the shortlists for SBC Awards 2017

SBC Awards - shortlists

Bet365 is facing fierce competition to retain its Bookmaker of the Year title at this year’s SBC Awards, after the shortlists were announced for the sports betting industry’s annual end of year celebration. Vying with the Stoke-based bookmaker for the ceremony’s key award on Tuesday 5 December will be Sky Bet, William Hill, Unibet, Pinnacle, Betsafe, BetVictor and 10bet. Meanwhile the …

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Pre-Match Game Changer…Betgenius & Sportcast launch ‘BetBuilder’

Industry data specialist Betgenius has partnered with odds compiler Sportcast to create ‘BetBuilder’, a ‘fully automated, high margin accumulator service’, for industry betting operators. Detailing the partnership, Betgenius and Sportcast will seek to optimise current industry ‘Request-a-Bet’ programmes, by creating ‘the most compelling’ pre-match accumulator tool. Taking ‘Request-a-Bet’ to the next level, Betgenius and Sportcast have added more user options/selections …

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SBC Leader Profile: Matt Stephenson – Betgenius – Change & Logic…Bringing full service to new industry dynamics

Ahead of next week’s Betting on Sports Conference- (#boscon2017), Matt Stephenson new Managing Director of Betgenius speaks to SBC on his firm’s journey from sports data supplier to servicing all of the betting industry’s key components.   Leading Betgenius industry operations, which have placed a deep emphasis on innovation, expanding client data capacities and bridging operational knowledge gaps, Betgenius has built …

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Betgenius promotion for #boscon2017 speaker Matt Stephenson

Stephenson - Betgenius

Matt Stephenson, a confirmed speaker at this month’s Betting on Sports conference (12-15 September), has secured a promotion to Managing Director at Betgenius. Formerly Business Development Director, Stephenson has replaced Jack Davison, who has become Chief Commercial Officer for Betgenius’ parent company, Genius Sports Group. Davison joined in 2012 and will now oversee commercial strategy across the Group. Having spent …

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Betting on Data track explores the implications of artificial intelligence at #boscon2017

Betting on data

The latest developments in Artificial Intelligence, Live Betting Data and CRM will be tackled on the Betting on Data track – part of the Betting on Sports Conference by SBC Events (12-15 September). Asking the question: ‘How can AI be effective in terms of a sports betting environment?’, the first Betting on Data panel features the insight of CEOs from …

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Sports betting industry’s ‘most comprehensive agenda’ at Betting on Sports

BOS Agenda

SBC Events has launched what it believes is the most comprehensive conference agenda the sports betting industry has ever seen for Betting on Sports 2017 (12-15 September). Featuring 42 sessions across Wednesday 13 and Thursday 14 September, #boscon2017 will present over 150 experts from both the betting and sporting arenas, spanning three conference rooms at the Olympia Conference Centre in …

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Sam Hill – Betgenius: Introducing 3×3, the Groundbreaker for Basketball Betting!

Sam Hill Head of Business Development at Betgenius, introduces 3×3 basketball, the latest addition to the Tokyo 2020 Olympic Games sport roster. An action-packed sport, Hill details what makes 3×3 a great game for betting stakeholders. ____________________________ 3×3 is Played on a half-court, with just one hoop and games that last for 10 minutes, or until one team scores 21 …

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Unikrn teams up with Betgenius to optimise esports betting product

Updating the market, industry technology and data systems provider Betgenius has informed that it has entered a ‘landmark agreement’ with esports only competitive platform Unikrn. The partnership will see Betgenius provide Unikrn with in-play betting provisions and optimised market prices for thousands of esports markets including lead titles League of Legends, Dota 2, CS:GO, Call of Duty and Overwatch tournaments. …

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