Betfred has strengthened its partnership with the World Snooker Championship after extending its title sponsorship until ‘at least 2022’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here The renewed deal was confirmed on the final day of the 2020 tournament at The Crucible, and will build on the agreement which was first signed …
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XB Net has confirmed that it will extend its ongoing distribution agreement with Betfred, giving the Warrington-based bookmaker access to live pictures, data and betting services from over 50 North American tracks. Through the extended agreement, Betfred will be able to offer ‘a robust pipeline’ of betting markets for customers, while also increasing digital dwell time. Craig Reid, Trading Director …
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Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …
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Following its charity activity at the 2020 World Matchplay, Betfred will donate £32,000 to the Stroke Association. Betfred, which was the title sponsor of this year’s tournament, previously unveiled a pledge to donate £50 per 180 hit during the tournament, as well as a £10,000 bonus should last year’s total of 330 be matched or beaten. “I’m delighted to be …
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Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …
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Q1 industry donation figures released by GambleAware have listed Gamesys Group as its highest donor for the period, having contributed more than half of the total £820,000 received by the charity. Donating £450,000, Gamesys topped the list of the 144 donations received, with its Virgin Bet Limited subsidiary also contributing £5,224. UK licensing requirements demand that all license holders should …
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GVC Holdings has become the latest gambling company to issue a claim to Her Majesty’s Revenue & Customs (HMRC) regarding compensation owed from tax charges related to fixed-odds betting terminals (FOBTs). After William Hill followed the lead of Betfred and Rank Group earlier in the week, GVC has predicted that a successful claim ‘will result in a cash inflow to …
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William Hill has followed counterparts Betfred and Rank Group Plc in issuing an HMRC claim on compensation owed from tax charges related to fixed-odds betting terminals (FOBTs). The FTSE bookmaker could stand to secure a multi-million £ tax rebate on FOBT charges issued between 2005 and 2013. William Hill’s HMRC rebate stands from an April High Court ruling that favoured …
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UK bookmakers could secure compensation for previous tax charges made against gambling machines, after HM Revenue & Customs (HMRC) lost its long-standing dispute against Rank Group and Betfred. Last Friday, an Upper Tribunal led by Justice Anthony Mann and Judge Thomas Scott ruled in favour of the betting firms who had long disputed HMRC’s classification of VAT charges on Fixed …
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The Betting and Gaming Council (BGC) has revealed that this weekend’s ‘Virtual Grand National’ (Saturday 4 April) raised ‘over £2.6 million’ in donations for NHS charities. The BGC said the event to replace UK racing’s marquee meeting was as an ‘unbridled success’, and was left delighted with the level of public engagement which saw a reported 4.8 million viewers tune-in to …
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