Tag Archives: Betfred

£1m ‘third party’ punter dispute heading to court

A case which could have major repercussions for the industry and how its terms and conditions are viewed in a legal sense has been given a date in court. The dispute between UK bookmaker, bet365 and Megan McCann, a racing bettor who is claiming £1,009,960 in unpaid winnings from the Stoke based bookmaker, will go to court on 13 November …

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Betfred ready for ‘The Agony…The Ecstasy’ of new EPL season with Zut Media

Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018). The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season. Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and …

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Bookmakers could be set for substantial FOBT payout

Fixed Odds Betting Terminals (FOBTs) have returned to the news once again, after a first-tier tribunal found in the favour of bookmakers, which could potentially see them rake in a billion pounds in paid VAT from 2005 to 2013. The original decision by the tribunal deemed that Category B2 games should have been VAT exempt from 2005 to 2013, after …

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William Hill to service Jockey Club Racecourses in five year deal

William Hill has announced a new five year betting shop deal with the Jockey Club Racecourses (JCR), which will see the bookmaker commence retail operations at JCR’s portfolio of racecourses. The agreement will see deployment across all 15 JCR tracks, with provisions of a high street betting shop experience to stretch to a minimum of 31 on-course facilities. Succeeding current …

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Betfred highlights integrity commitments with ESSA membership

UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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Mutuel Benefits! HKJC & Totepool to deliver ‘World Pool’ for Royal Ascot 2019

Forming a strategic partnership, The Hong Kong Jockey Club (HKJC), Totepool and Ascot Racecourse will move to launch ‘The Ascot World Pool’ product for Royal Ascot 2019. The three-way partnership will see the development of a new pari-mutuels product for the UK and Asian markets furthering the international appeal of Royal Ascot’s festival week. Maximising wagering liquidity, The Ascot World …

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OPTIMA’s Jacob Lopez collects Azar ‘Business Excellence’ gong

OPTIMA

Jacob Lopez, the founder and CEO of sports betting and gaming solutions provider OPTIMA, has hailed the contribution of his team after landing an award from the Azar Magazine. Azar, a leading publication dedicated to all things betting and gaming in Spain, has recognised Lopez with a ‘Business Excellence’ award. Since July 2012, Lopez has driven huge growth for OPTIMA …

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Betfred calls for Playtech BGT terminal expansion

Betfred is set to expand its in-store engagement capacity, commissioning Playtech BGT Sports to install a further 250 widescreen terminals across its UK estates. The expanded agreement sees Playtech BGT service more than 3,000 terminals across Betfred’s 1,700 retail betting shops. In its market update, Betfred retail management stated that further Playtech BGT terminal provisions were needed to satisfy the …

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Alizeti comes ‘Together for the Tote’ through £150 million deal

The Alizeti consortium has secured the future of the Tote by striking a deal to purchase an initial 25% share of the pool betting operation, with an option to purchase the remaining 75%. The deal, said to be worth approximately £150 million, has been reached with Fred Done, the founder and CEO of Betfred who acquired the Tote from the …

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