Tag Archives: Betfred

£120m retail costs see Betfred report second year of corporate losses

Filing its 2017/18 corporate accounts with Companies House, UK bookmaker Betfred has declared an operating loss of £40 million. Publishing its corporate performance for the year-ending 30 September 2018, Betfred governance has attributed circa £120 million in ‘exceptional costs’ attached to retail writedowns, as the bookmaker is forced to adjust to UK betting’s FOBTs £2 wagering reduction. The results see …

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Greyhound Board of Great Britain commits further funding to animal welfare

The newly-rebranded Greyhound Board of Great Britain (GBGB) has pledged to continue directing at least 75% of the funding it receives from the betting industry towards animal welfare, as detailed in its first year update. Earlier in the year, a number of the industry’s bookmakers agreed to voluntarily set aside funds to go towards greyhound racing. Betfred, Paddypower Betfair, Sky …

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Betfred backs deeper Racing Post content engagement

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

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Betfred scores Vitality Netball World Cup sponsorship deal

UK bookmaker Betfred has confirmed that it has been chosen as the new primary sponsor for the upcoming Vitality Netball World Cup, which is set to take place in Liverpool next month. The high-profile partnership for Betfred marks the operator’s continued growth to its sports sponsorship network, with the Vitality Netball World Cup already reporting that its ticket sales recently …

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Betfred extends Super League title sponsorship

Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …

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Degree 53 revamps Betfred Lotto dynamics

Industry, design and innovation studio Degree 53 continues its legacy partnership with Betfred, announcing that it has redesigned the ‘Lotto section’ of the Betfred.com website.   In its update, Degree 53 details that it has revamped frontend and backend capabilities with a ‘mobile-first strategy in mind’ delivering a fully responsive experience across web, tablet and mobile devices. Product upgrades see …

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SIS may appeal High Court judgement on ARC data rights

Grosvenor Sport

The High Court case around data rights between the two main horseracing broadcasters to the betting industry has come to an end, with  Sports Information Services (SIS) being found guilty of breaching the confidentiality of Arena Racing Company’s Raceday Data, but not on the more serious charges of conspiracy by unlawful means or copyright infringement of database rights. SIS said it may …

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Major boost for Betfred’s golf product through Metric service

Metric

Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …

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Betfred extends World Snooker Championship sponsorship

Warrington-based bookmaker Betfred has announced it will continue as title sponsor of the World Snooker Championship until at least 2021. The deal was completed at the tournaments home, The Crucible in Sheffield, and World Snooker chairman Barry Hearn expressed his delight in the continuation of the partnership. Hearn said: “We are delighted to extend our partnership with Betfred for at …

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Fred Done backs Moneta’s new project – GamingUSA.com

Manchester-based industry affiliate marketing publisher Moneta Communications has confirmed that it will launch its first North American property – GamingUSA.com GamingUSA.com will seek to establish itself as the US market’s most informative and interactive gambling portal, covering news, reviews and developments on all licensed verticals across the fifty US states. In its update, Moneta states confidence on engaging with US …

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