Tag Archives: Betfred

SIS secures Saudi Cup distribution with leading bookmakers

Bet365, Betfred and Ladbrokes Coral are among a whole host of bookmakers who have secured rights with Sports Information Services (SIS) to distribute live pictures and data from this month’s Saudi Cup, nicknamed ‘The world’s most valuable horse race’. Customers of these bookmakers will gain access to live streams of the full two days of horse racing at the King …

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Betfred lands title sponsorship of Wilder vs Fury rematch

Betfred has been announced as the official sponsor of this weekend’s undisputed heavyweight title fight between Deontay Wilder vs Tyson Fury (Saturday 22 February).  The Las Vegas showdown takes place at MGM Grand Garden Arena and is available on pay-per-view on BT Sport Box Office for UK audiences, as  Betfred marketing secures the title sponsorship to what many anticipate will be …

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Bryan Bennett, Betfred US: Expanding into the US market

Back in January, Betfred confirmed that it would open the doors to its first US sportsbook in the state of Iowa, paving the way for the operator’s expansion across a post-PASPA market. Bryan Bennett, the Chief Operating Officer of Betfred US, spoke with SBC Americas to explain the reasoning behind why Iowa was identified as a key state for Betfred’s …

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Winning Post: UK gambling faces its inevitable credit clean-up

Industry strategic consultancy Regulus Partners starts of the week by looking at the ban on credit cards for betting activity, and further additions to the safer gambling agenda in the UK. UK: regulation – taking credit? Gambling with credit cards, or through wallets funded directly from credit cards, will be banned in GB from April 2020. The consultation responses largely …

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Golden Race continues US move with SCCG partnership

Creator and global provider of virtual sports and betting solutions Golden Race has secured a new partnership with SCCG Management which will facilitate new partnerships with US operators to supply its virtual sports betting technologies. Supporting its expansion across the post-PASPA US market, SCCG Management will represent Golden Race across both the Native American and Non-Tribal gaming market. Celebrating the …

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Betfred extends Playtech SSBT partnership

Omni-channel sports betting solutions provider Playtech BGT Sports (PBS) has agreed to continue supplying its self-service betting terminals (SSBTs) to Betfred after the duo extended their long-term partnership. The contract, which now runs until the end of December 2021, will continue to cover the operator’s high street shops throughout the UK. Mark Stebbings, Group Chief Operating Officer at Betfred Group …

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Fred Done makes investment into GGIntel

The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel. The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information …

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Four more sign turnover-based streaming and data deal with ATR

BetVictor, Betway, BoyleSports and Unibet have joined Betfred in signing a turnover based streaming and data deal with At The Races (ATR), which will begin in January 2020. The agreement will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across the platform’s UK horseracing content. Under the terms of …

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Betfred signs streaming and data deal with At the Races

Betfred has inked a multi-year turnover based streaming and data deal with At The Races (ATR), which will allow both parties to work aside one another to deliver digital content innovation. The agreement, set to start in January 2020, will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across …

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Betfred hires Bryan Bennett as US operations lead

Betfred has advanced its US market ambitions by appointing Bryan Bennett as the bookmaker’s first US Chief Operations Officer (COO). Bennett, a seasoned executive in US gaming, sports and digital enterprise strategies, confirmed via LinkedIn that he had joined the UK betting outfit, leading its initial US market drive. Bennett is the former VP of Marketing for RocketPlay a developer of …

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