Tag Archives: Betfred

Betfred expands its Playtech SSBT inventory

SBC News Betfred expands its Playtech SSBT inventory

Playtech BGT Sports (PBS) has agreed a second deal this year to install an additional fleet of self service betting terminals (SSBT) across Betfred’s 1,700 strong retail estate. The provider of omni-channel sports betting solutions, is to supply a number of its state of the art widescreen terminals to the operator’s best performing shops. John Pettit, Managing Director for the …

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The Betfred Story Part 2: The Bonus King

SBC News The Betfred Story Part 2: The Bonus King

“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …

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The Betfred Story Part 1: From Humble Beginnings

SBC News The Betfred Story Part 1: From Humble Beginnings

“I’m a businessman, but first and foremost I’m a bookmaker. And I love bookmaking.” UK bookmaker Betfred has grown into a multi-billion pound enterprise, and one that employs thousands across the UK, but this wasn’t always the case. Co-owner Fred Done opened the first shop way back in 1967, in a working-class area of Pendlebury, Salford. In the first part …

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Fred Done celebrates 50-years in the betting game

SBC News Fred Done celebrates 50-years in the betting game

Betfred founder Fred Done (74) is celebrating his 50th year in business, stating to the Manchester Evening News that he ‘will not slow down’. Alongside brother Peter, Fred Done opened his first betting shop ‘Done Bookmakers’ In Pendlebury, Salford, on September 4, 1967. Heading up the family business, Done would create a UK betting behemoth in Betfred which today operates …

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Betfred brand getting great exposure with Rugby League link up

SBC News Betfred brand getting great exposure with Rugby League link up

Super League’s Grand Final gatecrashes one of the most iconic football stadiums in the world this week, when an intriguing West Yorkshire derby descends into Manchester. Runaway league leaders Castleford Tigers take on Leeds Rhinos, when, for one night per year, football is a mere afterthought and Rugby League takes over Old Trafford. Title sponsors Betfred, which beat off competition …

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Playtech BGT Sports’ BetTracker goes from strength to strength

SBC News Playtech BGT Sports’ BetTracker goes from strength to strength

According to the leading supplier of Self-Service Betting Terminals (SSBTs), downloads of Playtech BGT Sports’ BetTracker product have more than doubled since the start of the football season. The app, which allows retail customers to track and cash-out bets on their mobile devices which have been placed on the company’s in-shop SSBTs, even without an account, is currently available in …

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SBC Events breaks attendance records with second Betting on Sports

Betting on Sports

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …

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Fred Done – Tote dispute sees ‘Betfred finished with UK racing’

SBC News Fred Done - Tote dispute sees 'Betfred finished with UK racing'

Independent bookmaker Betfred is ready to scrap its entire commercial relationship with UK racing, detailing that it will no longer sponsor events and cull its entire on-course betting portfolio. A frustrated Fred Done founder of Betfred has stated to the Racing Post that his company ‘can live without the sport’ and that the bookmaker’s ‘association with racing is now broken’. …

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Strongest ever speaker lineup for next week’s Betting on Sports

Speaker lineup

There’s just one week left to secure your ticket to Betting on Sports 2017 (12-15 September), an event stocked with the strongest lineup of speakers the sports betting industry has ever seen. Next week Olympia Conference Centre will open its doors to more than 1,200 high-level delegates, including representatives of more than 120 operators, 80 high-level affiliates and hundreds of …

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Perfect Match…Betfred deploys Aurum ‘reconciliation’ systems across UK estates

SBC News Perfect Match...Betfred deploys Aurum ‘reconciliation’ systems across UK estates

UK independent bookmaker Betfred has implemented new ‘reconciliation’ systems across its 1,600 betting estates powered by financial data matching software specialist Aurum Solutions. Updating stakeholders, Betfred detailed that Aurum’s software would replace legacy provisions for its betting shop reconciliation functions which were inefficient for the bookmaker’s day-to-day demands. June Manock, Betfred’s Head of Control, explained: “One of the issues we …

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