Tag Archives: Betfred

Not a game of passing the buck but definitely more to play for – the Senet Group

Gambling Consultant Steve Donoughue takes a look at the attempt of bookmakers to replicate the alcohol industry’s Portman Group. Yesterday saw the launch of the Senet Group by the big 3 Bookmakers and Irish upstart Paddy Power. For those of you who missed it, which is odd because it got some good news coverage, the Senet Group will be an …

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Fred Done backs Degree 53

  UK betting billionaire Fred Done, founder of bookmaker BetFred has invested in Manchester based start-up Degree 53. The app developer is set to launch Myracingresults.com, a one stop shop horse racing portal, where racing enthusiasts will be able to access racing results, daily race cards, live betting odd and expert tips and information. Myracingresults.com is the first product launch …

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John Haddock promoted to Betfred CEO

Betfred managing director John Haddock has been promoted to the role of CEO. Haddock has been with the firm over 30 years and helped oversee the organisation’s huge expansion, going from c450 betting shops in 2004 to almost 1,400 today. The CEO chair has been vacant since Trevor Beaumont’s departure two years ago. Haddock told the Racing Post: “I’m delighted …

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Betfred announces online marketing reshuffle

Manchester based sports betting operator have announced the departures of Digital Managing Director Christopher Sheffield and Head of Online Marketing Adele Lawton. The operator is currently in the midst of a management reshuffle for its online marketing division, as it looks to revamp its digital inventory. Betfred will seek replacements for Sheffield and Lawton through specialist executive search services. Christopher …

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Betfred announces new agency for marketing makeover

London based creative media agency, Brothers and Sisters publically announced that it had won the competitive pitch for Betfred online gambling services. Brothers and Sisters will be charged with creating new campaign and media strategies for the Manchester based bookmaker and refreshing the Betfred brand digitally. Media news source CampaignLive estimated the Betfred media budget to be more than £5 …

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Sportech secures £9m Totepool contract

Sportech‘s Racing & Digital division has been selected by Betfred to provide a comprehensive suite of new betting technology products to its Totepool business. The ten year contract is expected to be worth over £9m in total revenues. Totepool currently holds the exclusive licence to operate all Tote betting on British horseracing. Under the agreement, Sportech will replace Betfred’s entire …

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SIS streams to Betfred and Totepool websites

LBO pictures and data supplier SIS is using its digital streaming platform to provide a new service to both the Betfred and Totepool websites. SIS is delivering live pictures of the “Betfred Bonus Hour”, normally seen on Betfred TV in betting shops, to Betfred.com and Totepool.com. The Bonus Hour is a regular and popular Saturday morning feature on Betfred TV, …

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SIS extends racing data supply deal

Cheltenham offer

Betting shop broadcaster SIS has extended its agreement as Official Pre-Race Data Distributors of British horse racing. SIS has formed a new agreement with PRD licence holder Racecourse Data Company to continue to supply the data to its retail and online customers until the end of 2018. SIS has had an arrangement with the British Horseracing Authority and subsequently its …

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Betfred to review marketing and brand strategies

Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …

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Betfred launches “more fun with its fingers” TV campaign

Betfred’s online operation, Betfred.com, has launched a new advertising campaign through BJL. “Have more fun with your fingers” will roll out across television, online, social and retail media channels,the campaign is set to run for 6 months in 2014. Betfred selected creative media agency BJL to design and create a unique concept to attract mobile casino customers to Betfred’s mobile casino …

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