Tag Archives: Betfred

Betfred revelead as third bidder for Ladbrokes Ireland

Following last week’s granted review of Ladbrokes Ireland examinership by  bookmaker Boylesports, Irish business news sources have reported that Manchester independent bookmaker Betfred is studying a potential rival bid for the troubled retail betting division. The Irish Times had revealed Betfred as the third bidder in the ongoing examinership, however the newspaper has questioned whether Betfred governance will place a firm …

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Bettorlogic launches ACCAttacka app with Betfred

Bettorlogic, provider of real-time bet data and insight technology, has partnered with Betfred to supply data for the bookmaker’s ACCAttacka app. ACCAttacka utilises Bettorlogic’s comprehensive data and analysis to suggest football accumulators to punters who simply choose their stake and how much they would like to potentially win before a bespoke football multiple is generated. Bettorlogic’s betting tool offers concise …

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Betfred becomes title sponsor of World Snooker Championship again

Snooker’s biggest tournament, the World Championship, will be title-sponsored by Betfred for the next three years. The prestigious event will be known as the Betfred World Snooker Championship until at least 2017. This year’s tournament will run from April 18 to May 4 at the Crucible Theatre in Sheffield, with the top 16 seeds joined by 16 qualifiers to chase …

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Betfred TV plans to be the best destination for Cheltenham Festival punters

As next week’s Cheltenham Festival approaches (10-13 March), Manchester bookmaker Betfred plans to make its racing channel Betfred TV the best destination for horse racing enthusiasts to follow. The in-house TV Channel which is broadcast to its 1400 high street shops will also stream some of their preview content at www.betfred.com including on Sunday night at 6pm a special Cheltenham Preview evening featuring top jockey Richard …

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Betfred announces departure of Nightingale as Group Finance Director

Betfred have announced that Group Finance Director Barry Nightingale will step down from his position after seven years’ service.  Nightingale will be replaced by Group Financial Controller Nicole Barr. Nightingale joined Betfred in 2008 were he led financial planning for the operator’s multiple business divisions. During his tenure as Group Finance Director, Nightingale led Betfred’s £265 million buyout of the …

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Betfred ends Australian operations

UK bookmaker Betfred has announced that it has shut down its Australian facing operations, just six months after its launch. Betfred Australia began operations in May 2014 after securing a licence under the Northern Territory Gaming Commission. The company had appointed former Centerbet Marketing Director Luke Brill as Managing Director of Betfred Australia. Betfred had entered the Australian market with …

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Fred Done to chair CardOne Banking

Fred Done founder of BetFred, the UK’s largest independent bookmaker has been appointed Chairman of online finance and banking start-up CardOne. CardOne allows for easy access to funds for online customers and small businesses. The Chester based company currently handles currently £600 million customer transactions from 20,000 online banking accounts. Commenting on his appointment as Chairman, Done stated “Having invested …

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Betfred launches live stream racing content

UK bookmaker Betfred has partnered with racing content providers At The Races and Racing UK to introduce live track coverage of UK and Irish horseracing events. The live streaming services will be available on both desktop and mobile platforms. Betfred sports betting operations, announced that the update of live race streaming had been made available to mobile betting customer last …

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EIG Berlin Notes – Betfred CRM Case Study

Session Overview Michelle Livingstone Betfred CRM Manager presents the EIG Berlin audience with an overview of Betfred’s unique Customer retention and communication strategies. Livingstone sheds insight on handling customers between traditional and mobile verticals, what key data and player trends Betfred are looking to evaluate and expose. Livingstone further talks about changing strategies and values when assessing customer journey Session …

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Totesport mobile offer gets full revamp

Totesport.com, the online arm of the Tote Organisation now owned by Betfred, has significantly revamped its mobile offering. Previously the totesport.com mobile offer would only take horseracing and some totepool bets, but the new mobile service has a full sportsbook plus the opportunity to place all totepool bets. Digital Operations Manager Andy Porter commented: “It’s been a record breaking year …

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