The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for a further year. The extension was confirmed by SPFL Chief Executive Neil Doncaster at the league’s general meeting this morning at Hampden Park. The deal represents another significant investment into Scottish football, the …
Read More »
Betfred has revealed that it will strengthen its staff and operational compliance training programmes with Isle of Man consultancy SMP eGaming. Updating stakeholders, the Manchester bookmaker is set to launch a ‘Compliance Academy’, developed by SMP eGaming, an industry consultancy specialising in multi-jurisdictional compliance, AML frameworks and fraud prevention. Developing the Compliance Academy, SMP eGaming details that Betfred staff will …
Read More »
A case which could have major repercussions for the industry and how its terms and conditions are viewed in a legal sense has been given a date in court. The dispute between UK bookmaker, bet365 and Megan McCann, a racing bettor who is claiming £1,009,960 in unpaid winnings from the Stoke based bookmaker, will go to court on 13 November …
Read More »
Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018). The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season. Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and …
Read More »
Fixed Odds Betting Terminals (FOBTs) have returned to the news once again, after a first-tier tribunal found in the favour of bookmakers, which could potentially see them rake in a billion pounds in paid VAT from 2005 to 2013. The original decision by the tribunal deemed that Category B2 games should have been VAT exempt from 2005 to 2013, after …
Read More »
William Hill has announced a new five year betting shop deal with the Jockey Club Racecourses (JCR), which will see the bookmaker commence retail operations at JCR’s portfolio of racecourses. The agreement will see deployment across all 15 JCR tracks, with provisions of a high street betting shop experience to stretch to a minimum of 31 on-course facilities. Succeeding current …
Read More »
UK-based operator Betfred has demonstrated its commitment to sports betting integrity, by joining the international sports betting integrity association ESSA. Combining a large retail operation with its online business, the moves increases the reach of the ESSA monitoring and alert platform, whilst also further strengthening and enhancing “ the association’s position as the regulated private sectors representative body on betting …
Read More »
Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia. The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …
Read More »
Forming a strategic partnership, The Hong Kong Jockey Club (HKJC), Totepool and Ascot Racecourse will move to launch ‘The Ascot World Pool’ product for Royal Ascot 2019. The three-way partnership will see the development of a new pari-mutuels product for the UK and Asian markets furthering the international appeal of Royal Ascot’s festival week. Maximising wagering liquidity, The Ascot World …
Read More »
Jacob Lopez, the founder and CEO of sports betting and gaming solutions provider OPTIMA, has hailed the contribution of his team after landing an award from the Azar Magazine. Azar, a leading publication dedicated to all things betting and gaming in Spain, has recognised Lopez with a ‘Business Excellence’ award. Since July 2012, Lopez has driven huge growth for OPTIMA …
Read More »
SBC News Voice of the Sports Betting Industry