Tag Archives: Betfred

Betfred has confirmed that it will deepen its audience engagement partnership with Racing Post B2B, launching the ‘Betfinder’ feature across its digital verticals. Powered by Racing Post data and insights, Betfinder allows horseracing customers to filter and condense bet selections to their preferences, in-turn allowing bookmaker customers to increase market interactions and efficiencies. “Betfinder is a filtering tool that allows …

London-listed racing and wagering systems supplier Sportech Plc has announced that it successfully delivered the new “Ascot World Pool’, completing a ‘commingling project’ undertaken for major racing stakeholders Betfred Totepool, Ascot Racecourse, and Hong Kong Jockey Club. Launched at Royal Ascot 2019, the World Pool is a pari-mutuel betting pool designed to maximize liquidity by combining wagers from global Ascot …

The newly-rebranded Greyhound Board of Great Britain (GBGB) has pledged to continue directing at least 75% of the funding it receives from the betting industry towards animal welfare, as detailed in its first year update. Earlier in the year, a number of the industry’s bookmakers agreed to voluntarily set aside funds to go towards greyhound racing. Betfred, Paddypower Betfair, Sky …

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

UK bookmaker Betfred has confirmed that it has been chosen as the new primary sponsor for the upcoming Vitality Netball World Cup, which is set to take place in Liverpool next month. The high-profile partnership for Betfred marks the operator’s continued growth to its sports sponsorship network, with the Vitality Netball World Cup already reporting that its ticket sales recently …

Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …

Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …