Tag Archives: Betfred

Global Reviews: Monitoring sports betting brand impacts between mobile & desktop experiences

Suzy Sliwczynski Marketing Manager at user experience and digital consultancy Global Reviews breaks down sports betting brand factors with regards to consumer intent and engagement on desktop and mobile experiences. In an ultra-saturated market does branding count towards a consumer’s final choice and purchase? _____________________ When placing a bet online, there are many considerations that punters go through when they …

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Betfred & GVC forgo platform partnership

Industry news sources have reported that Betfred and GVC Holdings (GVC) have terminated their planned platform partnership, just months before Betfred was due to begin its platform migration to GVC systems. EGR Magazine reports that the both Betfred and GVC governance have agreed by ‘mutual consent’ to terminate the partnership, first agreed in May 2016. Entering the partnership, Betfred had …

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Betfred ‘back in the black’ for 2015/16

Filing its corporate accounts for tax year 2015/16, independent bookmaker Betfred has posted pre-tax profits of £32.4 million reversing operating losses of £88 million recorded in 2014/15.  Issuing a short statement attached to its year-end filing (period ending 25 September 2016), Betfred governance stated that wagering through increased player activity had grown significantly throughout its business properties. As a result, …

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Realistic Games signs agreement with Betfred

Slots and table games supplier Realistic Games has signed a deal with Betfred to provide the bookmaker with its full portfolio of games. The deal will see the operator bolster its portfolio with Realistic’s market-leading versions of blackjack and roulette. Russell Young, Commercial Director at Betfred.com, said: “We pride ourselves in offering our players the widest selection of quality games …

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Newbury coverage free to watch in over 13 million TV homes via Racing UK

Jools Holland and Christmas movie replays can wait. It has been announced that the New Year’s Eve fixture at Newbury, alongside action from Warwick, will be made free to view on Racing UK, following Channel 4’s decision to withdraw the fixture from its schedule. The Newbury card, which is headlined by the Grade 1 Betfred Challow Hurdle, plus seven competitive …

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Stephen Harris of bettingexpert lands three winners at Ludlow

Pontefract - Copyright: phil_bird / 123RF Stock Photo

Stephen Harris from bettingexpert recorded an impressive 10.38 points in the Tipster Challenge at Ludlow, after correctly predicting race wins for Kilcrea Vale, Colins Brother and Fox Appeal. Harris drastically improved his weekly average to 2.47, but still dropped a place behind this week’s guest from Betfred. TV Broadcaster Matthew Hulmes managed a pair of victories and 3.25 points. Hulmes …

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Betfred’s Hulmes provides tips for a ‘cracking card’ at Ludlow

Suwaan - Copyright: gabe123 / 123RF Stock Photo

Matthew Hulmes, a Betfred TV Broadcaster, has become the latest industry expert to take the Tipster Challenge at Ludlow. Hulmes said: “There is a cracking card at Ludlow this afternoon; the independent track have once again been rewarded for their efforts as huge entries have been received for a meeting with decent prize money. “It is the destination for this afternoon’s …

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Betfred completes a £195 million refinancing package

The governance of UK independent bookmaker Betfred has confirmed that it has completed a £195 million refinancing package. The financing comes as Betfred moves to complete its £55.5 million acquisition of 322 retail betting shops from newly merged FTSE enterprise Ladbrokes Coral. The bookmaker’s senior debt package has been supported by a four UK banks – RBS, Barclays, Lloyds and …

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Greyhound Media Group appoints Brent Dolan as Operations lead

The Greyhound Media Group (GMG) has today announced the appointment of Brent Dolan as its new Director of Operations. A retail gaming and communications industry veteran, Dolan joins GMG having previously served as Director of Racecourse Operations of Totepool for UK independent bookmaker Betfred (2012-2015). GMG governance informed that Dolan would now lead the company’s design and maintenance for racecourse …

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Paddy Power Betfair ups data usage with Football DataCo

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Updating the market, FTSE-listed Paddy Power Betfair (PPB) has confirmed that it has entered a long-term data usage partnership with Football DataCo. Moving forward, PPB teams will have access to in-depth match day data provided by Football DataCo for syndicated Premier League, EFL and SPFL matches’ across its digital channels and UK and Irish retail estates. PPB joins competitors bet365, …

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