Tag Archives: Betfred

Perfect Match…Betfred deploys Aurum ‘reconciliation’ systems across UK estates

UK independent bookmaker Betfred has implemented new ‘reconciliation’ systems across its 1,600 betting estates powered by financial data matching software specialist Aurum Solutions. Updating stakeholders, Betfred detailed that Aurum’s software would replace legacy provisions for its betting shop reconciliation functions which were inefficient for the bookmaker’s day-to-day demands. June Manock, Betfred’s Head of Control, explained: “One of the issues we …

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Betfred uses Stuart Pearce again for new season football campaign

Bookmaker Betfred has once again turned to former England international Stuart Pearce to be the face of its football betting campaign on Sky Sports. The bookmaker likes the former Manchester City manager’s no-nonsense opinion as it believes he has great credibility from his much-travelled hard-tackling playing career at Coventry, Nottingham Forest, Newcastle, West Ham and City. He picked up 78 …

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Betfred boosts betting shop content with The Racing Partnership deal

Updating the market, UK independent bookmaker Betfred has agreed an extended media rights deal with The Racing Partnership (TRP), the official broadcast company for the Arena Racing Company (ARC). The agreed deal will see TRP content from fifteen ARC racecourses and seven syndicated independent racetracks, broadcast with immediate effect across Betfred’s UK retail portfolio of +1600 betting shops. Further to …

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Nektan Plc acquires Nektan Marketing Services from Betfred Founder

Israeli - Copyright: tsyhun / 123RF Stock Photo

Nektan Plc, an international gaming solutions and services provider has announced the acquisition of Nektan Marketing Services in a deal with Fred Done (Betfred founder) and Warren Jacobs (ActiveWin Media). Nektan Marketing Services was initially a joint venture between Done, Jacobs and Nektan Plc and was announced back in September 2015. The company has traded as Nektan Marketing Services and …

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Susan O’Leary – Alderney – Back to the future

Alderney - Copyright: delcreations / 123RF Stock Photo

Susan O’Leary, CEO for Alderney Gambling, talks about her favourite new technology, and what impact it will have on the sector. Travelling is a big part of my role as CEO for Alderney Gambling. While long haul travel does have its downsides, the upside is that I attend most of the industry’s conferences, from G2E Asia to the Georgia Gaming …

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Betfred expands retail SSBT integration with Playtech BGT

Issuing a market update, Playtech BGT Sports (PBS) has today informed that it will expand its Self Service Betting Terminals (SSBTs) agreement across UK independent bookmaker Betfred’s entire retail betting shop portfolio. The partnership expansion will see PBS supply a further 570 terminals to Betfred’s estate inventory, which will see it service a total of 2,800 SSBTs across 1,700 betting …

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Partnership upgrade sees Betfred become Bolton Wanderers official shirt sponsor

Football and betting partnerships continue to flourish this off-season as Bolton Wanderers FC announces bookmaker Betfred as its official shirt sponsor for the upcoming EFL Championship 2017/18. Upgrading its existing betting partnership, Bolton Wanderers will wear the Betfred logo on their match shirts for a period of two seasons, with the bookmaker gaining heightened match-day exposure throughout Wanderers’ Macron Stadium …

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Consistent bet365 tops the list for bookmaker search popularity

bet365 - Copyright: twindesign / 123RF Stock Photo

Using data from Google trends, Bookmaker Ratings has proved that bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017. Although there were short periods where other firms rivalled its Google search popularity, bet365 has been “thriving in terms of online popularity” since selling off the entirety of its betting shop chain to …

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Are you experiential? Future-casting for retail betting…

The major high-street bookmakers are facing up to the challenge of how to re-invent retail betting in the face of increasing channel shift and the potential fall of machine revenues…. ____________________ As benefits the current limbo afflicting the UK betting shop sector, the first-quarter trading statements from Ladbrokes Coral and William Hill presented a mixed picture of the health of …

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AppBet’s Sarah Shannon wins the 2016/17 Tipster Challenge

Tipster Challenge - AppBet

AppBet horse racing tipster Sarah Shannon has beaten almost 30 industry experts to win the Tipster Challenge on SBC News for the 2016/17 Jump Season. Stephen Harris, the horse racing guru at bettingexpert, finished with a 10.41-point flourish at Perth after wins for Royal Village, Gayebury, Late Date and Great Fighter. This means Harris finishes the 27-week challenge, sponsored by Betting …

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