Tag Archives: Betfred

Betfred enhances Rugby League relationship

Betfred has strengthened its Rugby League relationship, with an extension of its sponsorship deal with the sports governing body. Fresh off the back of it’s 2017 debut season as title partner of the Super League, including the spectacle of the Old Trafford hosted Grand Final, won by the Leeds Rhinos, the UK based bookmaker has increased its involvement in the …

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Betting shops facing bleak future as numbers keep dropping

The latest statistics from the UK Gambling Commission released at the end of last year contained with them some figures for betting shop closures that might yet be a sign of things to come for UK bookmakers. The total number of shops as of the end of September 2017 stood at 8,502, down 304 from March this year and 412 …

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Betfred signs deal to rollout award winning OPTIMA platform

Betfred

Sports betting and gaming solutions provider OPTIMA has capped a pre-Christmas double by signing a deal to supply the Betfred Group with its Multi-Channel Gaming Suite platform. The multi-year deal, which extends to the ongoing development and support for Betfred’s online, retail and call center businesses, will see the rollout of the OPTIMAMGS™ platform and Serverless v2 retail product for …

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Hall of Fame entry for Paris Smith, Fred Done and Vigen Badalyan

Hall of Fame

Pinnacle CEO Paris Smith, Betfred Founder and CEO Fred Done and BetConstruct Founder and CEO Vigen Badalyan will be inducted into the SBC Sports Betting Hall of Fame at this year’s SBC Awards. The fourth edition of this end of year industry celebration is being held tonight (Tuesday 5 December) at the stunning Artillery Garden at the HAC in Central …

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The Betfred Story Part 4: Cementing the Legacy

“Work is not work to me. Work is my life, it’s my pleasure, I enjoy it. I don’t work for money, I work because I like working with the people, I like challenges, I like the future and I like developing all sorts of businesses.” – Fred Done Part 4 of the Betfred story (see part three here) is the …

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The Betfred Story Part 3: Expanding The Brand

“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …

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Betfred expands its Playtech SSBT inventory

Playtech BGT Sports (PBS) has agreed a second deal this year to install an additional fleet of self service betting terminals (SSBT) across Betfred’s 1,700 strong retail estate. The provider of omni-channel sports betting solutions, is to supply a number of its state of the art widescreen terminals to the operator’s best performing shops. John Pettit, Managing Director for the …

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The Betfred Story Part 2: The Bonus King

“One thing with Fred is that he gives everyone a chance, whether you’re a millionaire or whether you’re skint. He gives you a chance to win, and that’s what the man’s about – value.” – Gary Wiltshire, pundit and bookmaker Part Two of the Betfred story (see part one here) looks at how the company flourished. Before long Fred Done’s …

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The Betfred Story Part 1: From Humble Beginnings

“I’m a businessman, but first and foremost I’m a bookmaker. And I love bookmaking.” UK bookmaker Betfred has grown into a multi-billion pound enterprise, and one that employs thousands across the UK, but this wasn’t always the case. Co-owner Fred Done opened the first shop way back in 1967, in a working-class area of Pendlebury, Salford. In the first part …

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Fred Done celebrates 50-years in the betting game

Betfred founder Fred Done (74) is celebrating his 50th year in business, stating to the Manchester Evening News that he ‘will not slow down’. Alongside brother Peter, Fred Done opened his first betting shop ‘Done Bookmakers’ In Pendlebury, Salford, on September 4, 1967. Heading up the family business, Done would create a UK betting behemoth in Betfred which today operates …

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