Tag Archives: Betfred

Done eyes William Hill estates in potential UK chop-up

Betfred founder Fred Done is reported to be eyeing a swoop of William Hill’s UK retail estates at a discount price, as rumours circulate as to how Caesars Entertainment will reshape the company, following this morning’s approval of its £2.9 billion takeover offer.  Done has been branded as the big winner of the Caesars deal, having built a 6% stake …

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Betfred bid for bankrupt Phumelela refused

Betfred is reported to have been rejected in its last-minute attempt to acquire bankrupt South African heritage wagering and racetrack operator Phumelela Gaming & Leisure.  South African racing news sources reported that Phumelela’s bankruptcy auditor refused to review Betfred’s ZAR 900 million (€45m) counteroffer submitted at the end of August as Phumelela closed its window for rescue proposals.  Stating its …

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Betfred counters Oppenheimer bid in race to rescue Phumelela

South African business news sources report that Betfred is preparing a counter-offer ranging between ZAR 875-to-925 million (€44-46m) to acquire embattled heritage wagering and racetrack operator Phumelela Gaming & Leisure.  Forced to close its venues due to coronavirus restrictions last May, Johannesburg high court placed Phumelela assets under bankruptcy protection, allowing the company to seek investors to avoid outright liquidation. …

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Betfred extends World Snooker Championship deal until 2022

Betfred has strengthened its partnership with the World Snooker Championship after extending its title sponsorship until ‘at least 2022’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here The renewed deal was confirmed on the final day of the 2020 tournament at The Crucible, and will build on the agreement which was first signed …

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Betfred boosts US racing coverage with XB Net deal renewal

XB Net has confirmed that it will extend its ongoing distribution agreement with Betfred, giving the Warrington-based bookmaker access to live pictures, data and betting services from over 50 North American tracks. Through the extended agreement, Betfred will be able to offer ‘a robust pipeline’ of betting markets for customers, while also increasing digital dwell time. Craig Reid, Trading Director …

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Betfred debuts new rockabilly TV campaign promoting ‘Nifty Fifty’ live draws

Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …

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Betfred supports Stroke Association with £32,000 donation

Following its charity activity at the 2020 World Matchplay, Betfred will donate £32,000 to the Stroke Association. Betfred, which was the title sponsor of this year’s tournament, previously unveiled a pledge to donate £50 per 180 hit during the tournament, as well as a £10,000 bonus should last year’s total of 330 be matched or beaten. “I’m delighted to be …

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Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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Gamesys tops list for GambleAware Q1 donations

Q1 industry donation figures released by GambleAware have listed Gamesys Group as its highest donor for the period, having contributed more than half of the total £820,000 received by the charity. Donating £450,000, Gamesys topped the list of the 144 donations received, with its Virgin Bet Limited subsidiary also contributing £5,224. UK licensing requirements demand that all license holders should …

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GVC submits claim for HMRC FOBTs rebate

GVC Holdings has become the latest gambling company to issue a claim to Her Majesty’s Revenue & Customs  (HMRC) regarding compensation owed from tax charges related to fixed-odds betting terminals (FOBTs). After William Hill followed the lead of Betfred and Rank Group earlier in the week, GVC has predicted that a successful claim ‘will result in a cash inflow to …

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