Tag Archives: Betfred

888 anticipates closure of William Hill acquisition in Q2 2022

888 Holdings has updated that the full completion of its takeover of the non-US assets of William Hill and William Hill International will take place in the second quarter of 2022. Additionally, Q2 2022 will also see the international gambling group publish a combined circular and prospectus for the acquisition and capital raise, with a shareholder vote scheduled to follow.  …

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Year in Review Part Three – Firms look to Nasdaq whilst William Hill auction comes to a close

The third quarter of 2021 saw further regulatory developments across Europe, and one of the year’s biggest M&A saga’s concluded as 888 Holdings finalised the terms of its William Hill acquisition.  Sportradar, the Swiss sports data and technology company, successfully completed its public listing on the US Nasdaq stock exchange in September, with some assistance from basketball legend Michael Jordan. …

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Year in Review Part Two: Bidding battle for Hills and legislative backlash in Germany

The second quarter of 2021 saw major developments across the European betting industry, as Germany introduced a new tax regime, British regulators came under increasing scrutiny and a major bidding contest got underway. In Germany, April saw the ratification of the federal Fourth Interstate Treaty on Gambling (GlüNeuRStV) by the Bundesländer of Saxony-Anhalt, following approval by 13 other states.  The …

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888 secures regulatory clearances to move ahead with William Hill takeover

888 Holdings has confirmed that it has moved closer to completing its full acquisition of William Hill’s international non-US assets, predicting closure of the acquisition in Q1 2022. In an update this morning, the FTSE250 gambling group confirmed that it has secured mandatory antitrust and pre-completion gaming regulatory clearances, paving the way for finalisation of the takeover. Confirmed on 9 …

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BetitRight performance drives Sporting Risk in-play development plans

C&N Sporting Risk has detailed confidence in the continued strong performance of its BetitRight bet-prompt and in-play service, as the company maintains plans for further development of its in-play offering. A greater enhancement of the firm’s in-play focus has been motivated by a strong performance for the BetitRight product, with Sporting Risk primarily pointing to Betfred’s leveraging of the product …

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Betfred gets ready to rumble with Michael Buffer

Betfred will debut ‘Let’s Get Ready to Rumble’, its new nationwide advertising campaign, this weekend on BT and Sky Sports channels.   The Manchester bookmaker’s new headline campaign sees iconic boxing ring-announcer Michael Buffer welcome all UK sports fans back to stadiums, through his legendary catchphrase of ‘Let’s Get Ready to Rumble’ The campaign, developed by Liverpool-based advertising agency Zut Media, …

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ActiveWin says goodbye to Kerching and Jackpot Jones

ActiveWin Media, the online marketing agency of Betfred, has announced the imminent closure of Kerching and Jackpot Jones brands.  In an email sent to ActiveWin affiliates, the agency instructed media partners to end campaigns promoting the two online casinos that will cease operations on Thursday 2 December. ActiveWin had operated Kerching and Jackpot Jones brands since 2017 through its subsidiary …

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BGC initiates ‘Take Time to Think’ campaign to replace ‘When the Fun Stops, Stop’

BGC pledges to maintain safer gambling momentum

The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across operator’s online and retail channels. …

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Betfred secures two-year extension to Super League sponsorship

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …

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Bolton Wanderers severe betting ties as industry reacts to sponsor ban

Following reports that the DCMS is moving to ban sponsorship arrangements between betting companies and Premier League football clubs, Bolton Wanderers has moved to sever its ties to the industry. In place of its links with the betting and gaming industry, Bolton will instead seek to form partnerships with charities and organisations specialising in betting addiction treatment. Although making its …

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