Tag Archives: Betfred

Betfred safeguards marketing arm with GiG comply

Stockholm listed Gaming Innovation Group (GiG), announces Betfred as the latest industry tier-1 incumbent to partner with its GiG comply software. Betfred is set to strengthen compliance dynamics across its digital marketing inventory, integrating GiG Comply provisions, safeguarding regulatory demands by monitoring third party marketing activities. Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is …

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Playtech registers Ceuta business subsidiary

Spanish news source eldiario.es has reported that FTSE250 gambling technology group Playtech Plc has formed a subsidiary unit within Spain’s autonomous city of Ceuta. Playtech the leading technology and systems supplier of tier-1 European gambling firms, is reported to have filed ‘Playtech Services Ceuta Sociedad Limitada’ with Ceuta’s business registry, disclosed by the city’s regulatory bulletin. As yet it remains …

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Betfred boosts KYC muscle with HooYu ID provisions

Seeking to bolster its all-round customer on-boarding provisions, meeting new UK Gambling Commission (UKGC) online gambling regulatory requirements, Betfred has partnered with digital ID verification solutions provider HooYu. Betfred has been utilising HooYu’s platform ID provisions since April, helping the bookmaker to improve its KYC procedures as all UK licensed incumbents are required to undertake stringent ID checks on customer …

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Betfred extends Rugby League’s Championship and League 1 sponsorship

Betfred has strengthened its commitment to the Rugby League’s Championship and League 1 competitions after extending its sponsorship with the tournaments for a further two years.  As part of the sponsorship extension, the bookmaker has pledged to ‘more than double’ its financial contribution to the game outside of the Super League, confirming that it will sponsor all three professional tiers …

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Ceuta launches ‘BetonCeuta’ conference targeting industry transfers

The executive of Ceuta, Spain’s autonomous city based in the north coast of Africa boarding Morocco has confirmed that it will launch its first online gambling function ‘BetonCeuta’, introducing business leaders to the jurisdiction, which seeks to become a new regulatory jurisdiction for European online gambling incumbents. A two-day conference scheduled from 15-16 October 2019, BetonCeuta will showcase the Ceuta …

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Betfred underlines Spanish commitment by sponsoring RCD Mallorca

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

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Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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Betfred expands trading arrangement with Betgenius

Betgenius has announced a ‘major coup’ for its sportsbook content and management services, after securing a ‘long-term trading partnership’ with UK  legacy bookmaker Betfred. The deal sees Betgenius trade in-play markets for major sports including the English Premier League, Football League and Scottish Premiership. Servicing a ‘five-year arrangement’, Betgenius will act as ‘primary in-play trading partner’ for Betfred, leading the bookmaker’s …

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Global Betfred secures Elite Casino US wagering commitment

UK bookmaker, Betfred has advanced its US-profile, confirming that it has secured a technology and operations arrangement servicing Elite Casino Resorts ‘Grand Falls’ Larchwood Iowa property. Subject to regulatory approval, Betfred will further act as lead wagering partner for Elite Casino Resorts, providing the US incumbent with full operational provisions for retail, online and mobile services. Betfred is currently partnered …

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Betfred expansion points towards Spain

Betfred has this morning confirmed that it will enter the regulated Spanish gambling market, having secured DGOJ licences to operate online B2C sportsbook and casino services. Entering 2019, the UK legacy betting group underlined its intentions to launch a Spanish online gambling business, seeking to diversify its market make-up and revenue channels. Confirming Betfred’s Spanish market developments, Group Chief Operating …

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