Tag Archives: Betfred.com

Betfred backs deeper Racing Post content engagement

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

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Betfred.com and OtherLevels agreement extended

OtherLevels has seen its partnership with Betfred.com extended, with the UK facing bookmaker to take on the supplier’s entire portfolio of player engagement messaging services. OtherLevels’ app and web push, interstitials, and rich inbox communication techniques, designed to engage customers across a variety of devices and channels to increase lifetime value through messaging, are to be integrated. Russell Young, Commercial …

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Betfred.com renews casino supplier partnership with Playtech

Updating the market, FTSE-listed gambling technology provider Playtech Plc (Playtech) has informed investors that UK independent bookmaker Betfred has extended its online casino platform lead supplier agreement for Betfred.com until 2020. In May 2016, Betfred governance surprised industry observers by announcing that it would move its digital platform’s for sports betting and igaming services to GVC Holdings’ newly acquired bwin.party …

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