Tag Archives: Betfair

FTSE100-listed online betting group Paddy Power Betfair (PPB) has streamlined its affiliate marketing terms of business, adding a new ‘1 Strike Policy’ to its Betfair and Paddy Power partnership programs. The company has informed its affiliate that it will immediately suspend any marketing partner found to have breached its promotional/messaging guidelines. PPB states that it has implemented the 1 Strike …

Betfair Australia is targeting savvy customers with the launch of its new marketing campaign ‘The Game Within The Game’. The advertising campaign has been developed by Saatchi & Saatchi Melbourne, who stated that they wanted to move Betfair away from generic themes and messaging which have inundated Australian sports betting marketing. Leading the campaign’s creative context, Mark Cochrane, MD of …

Yesterday’s passing of the ‘EU Withdrawal Bill’ by the House of Commons may represent the clearing of a major Brexit hurdle for PM Theresa May, however, Betfair Politics informs that the UK public remain sceptical of the country leaving the European Union by the target deadline of 29 March 2019. The Bill which aims to repeal a number of provisions …

Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are as …

With 19 days until the opening bell of the most anticipated boxing event in recent memory, Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has already smashed betting records. Betfair has revealed that betting on the bout has already surpassed the £10m mark, making it the biggest boxing event in Betfair history. The previous record was £8.9m, set in 2015 when …

Tonight’s semi-final clash between tournament favourites England and host nation Holland marks the continuation of a record breaking summer of betting on women’s sport. England earned their spot in the semi-final with a hard fought victory over France last Sunday, in a game that traded £2.5m on Betfair. So far, Betfair has traded over £30m on the tournament from over 50,000 customers, …

After a £160 million pound overhaul of their squad, the odds on seven time European champions, AC Milan winning next season’s Scudetto have been slashed. At the culmination of last season, the Rossoneri were a massive 16/1 to end Juventus’ reign of domination in Italy. However, their lavish summer of spending means that their price has been shortened to just …

Betfair has signed up to become the Official Gaming and Betting Digital Partner of Italian champions Juventus for the coming season starting from 2017/18. As part of the partnership, Betfair will be able to use Juventus’ name and image rights in their promotional material in Italy and around the world in Europe, America and Oceania. Supporters of ‘The Old Lady’ …

Partnering up with Women in Football, Betfair has launched its ‘Fairer Game’ campaign this week, with the betting firm funding 50 female football coaches who will aim to gain their UEFA B licenses. The company has set itself the long-term goal of doubling the number of UK female football coaches with UEFA A licenses, which at present stands at 29 …