Tag Archives: Betfair

UK Bookmakers – EU Referendum breaks all political betting records

British bookmakers have declared the EU Referendum to be the largest political betting market of all time as wagers pass the £100 million mark. This morning Ladbrokes stated that its ‘EU Referendum’ market had become its biggest non-sporting event of all time, beating the previous record held by last year’s UK General Election. William Hill declared that its customers had …

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Colossus Bets prepares for winner of £10,000,000 Euro 2016 Pool

Colossus Bets has announced that the predictable results of Euro 2016 have resulted in the winning of two ‘Millionaire’ correct score Pick 6 pools. The company has also confirmed that they could have a first ever winner of the ‘The Colossus’ by tonight, the headline pool worth £10,000,000. Poland’s 1-0 defeat of Northern Ireland on Sunday night was the final …

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Betfair states that Brexit will break £50m barrier

With ‘Remain’ currently trading at a 77% chance and with just 13 days to go, Betfair’s ‘Brexit’ market is set to trade £50 million and in doing so make political betting history.  The EU referendum market has seemingly captured the attention of Betfair customers. There have been tens of thousands of individual trades ranging from £2 to £315,000 showing that …

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Arsenal and Betfair renew and expand partnership

It has been announced that Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s Official Betting Partner in the UK, Europe, South and Central America. The terms of the expanded partnership also gives Betfair increased branding at all domestic fixtures played at Emirates Stadium and additional hospitality on a matchday …

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Bookies Corner – Eurovision 2016 – More than a song contest!

Eurovision, a live pan-continental pop contest with a viewership of + 250 million which sees national audiences vote on their favourite performers, may well be betting’s most exciting novelty market! Ahead of this Saturday’s live final, SBC’s ‘Bookies Corner’ delves into the market intricacies of Eurovision 2016. Getting the full low-down from: Mirio Mella – Customer Engagement Manager- Pinnacle Sports Ed Nicholson  – Head …

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Betfair – Trump hits lowest odds for US Presidency victory

Trump, Next President

Following the announcement that Republican Presidential nominee candidates Ted Cruz and John Kasich had conceded GOP party representation to Donald J Trump, Betfair’s online exchange has recorded its lowest price on ‘Trump taking the White House’! The Betfair exchange currently prices the controversial New Yorker at 3.7 to become the next US President. At current market pricing Betfair detailed that …

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Betfair’s ‘Brexit’ market on course to break political records

Betfair’s ‘Brexit’ market has exploded into life this week with just under £4m matched between customers in the last seven days, bringing the total traded in the market to £8m. ‘Remain’ has been backed into a heavy 2/5 favourite, with odds implying a 71% chance to win, whereas Brexit has weakened to a 12/5 outsider representing a 29% chance to win. …

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Paddy Power Betfair seeks to merge advertising accounts

The Irish Independent reports that recently merged Paddy Power Betfair (PPB) will look to cut one of its media agencies. Seeking further corporate alignment between Paddy Power and Betfair assets, PPB governance is reported to want to merge its entire + £40 million advertising account under the control of one lead agency. PPB will review its marketing planning and buying …

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