Peter Jackson the new Group CEO of Paddy Power Betfair Plc (PPB), continues the strategic realignment of the FTSE100 bookmaker’s executive leadership team. Jackson’s latest movements, see him promote Aine Flanagan to Group Chief Strategy Officer (CSO), having previously served as Managing Director of UK & Ireland for PPB. Flanagan is a seasoned eCommerce and digital operations strategist, who will take …
Read More »Tag Archives: Betfair
Betfair seeks creative switch following departure of CMO Johnny Devitt
FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …
Read More »Out by April… Betfair makes drastic cut to Theresa’s resignation odds
Betfair Politics has drastically reduced the odds on PM Theresa May departing 10 Downing Street in 2018, as Conservative Party rifts continue to rock the government’s Brexit negotiations strategy. The Times has reported that high-ranking Tory donors have demanded that May resign, due to her ‘tortoise approach to delivering Brexit’. PM May is currently visiting China, seeking to discuss future trade …
Read More »Turn points into prizes with Betfair and Rewards4Racing
Betfair has become the latest sportsbook to link up with the Rewards4Racing programme, which looks to add to the experience of a racing fans day out. Becoming its fourth exclusive betting partner, building on long standing agreements with bet365, Betfred and Coral, the firms 1.2 million members will now have the chances to collect points on Betfair sportsbook betting activity. …
Read More »David Williams joins up with British Racing Bet
British Racing Bet has a new Director of Communications, with it announced that David Williams is to join the firm. The entity has been founded by a vast majority of British racecourses, with the aim of delivering pool betting on British racing, it is also detailed the venture is to operate at in excess of 50 racecourses, upon its launch …
Read More »Football DataCo nets Ladbrokes Coral and Kindred deals
Football DataCo has announced that is has signed a duo of operators to long term data usage license agreements.. Ladbrokes Coral and Kindred Group join a growing list of licensed betting operators, which includes bet365, Betfred, GVC, Paddy Power Betfair, Skybet and William Hill. Through these new long term agreements, operators will be utilising match day data for the entire …
Read More »Creative Switch… Paddy Power drops Lucky Generals for Chime Sports
Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed under review by Paddy Power marketing during 2017. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by …
Read More »Valery Bollier – Oulala – The rise and rise of DFS
The Daily Fantasy Sports (DFS) vertical has continued to grow and break new ground throughout 2017, and threatens to potentially eclipse those achievements next year. For DFS providers Oulala a number of key market expansions have been announced, with the years culmination coming at the SBC Awards, where the firm scooped Best DFS Product. Valery Bollier, CEO and co-founder of Oulala, …
Read More »SBC Bookies’ Corner – The World in 2018
SBC’s final Bookies’ Corner of 2017 looks at the year ahead, and what bookmakers believe will dominate the public’s agenda and interest. As we finish year 1 of Brexit negotiations and the Trump Administration, will 2018 deliver another rollercoaster ride for punters and bookmaker markets…SBC gets the bookies lowdown on 2018? __________________________ SBC: Will the UK continue to be a …
Read More »Punters buzzing as one of the biggest TV betting markets returns
This Sunday marks the opening of ‘one of the biggest TV betting markets of the year’ as ITV’s I’m a Celebrity Get Me Out Of Here kicks off from the Australian jungle. As reality TV punters wait with baited breath for the show to get underway, unsurprisingly given some of the big names in this year’s show, Betfair’s Katie Baylis …
Read More »