Leading football statistics website WhoScored.com has reinforced the “quality and credibility” of its data-based Man of the Match market by partnering with Betfair. Betfair has become the second bookmaker after BetVictor to utilise the ever-popular market, which has caused a surge in betting activity and proved a real hit with fans for its objectivity. The market, which will cover the …
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Scott Longley – A short history of betting shirt sponsorship in football (part 1)
Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …
Read More »Twin.com finds the right Line to further affiliate success
Just a few weeks into her new role as Affiliate and Marketing Manager for Twin.com, Line Peteri has predicted that 2018 “is going to be a wild year” for the online casino operator. Formerly of Betsson, Peteri has recovered from a bout of illness to join a company that remains small in numbers, but one that is now firmly on …
Read More »Peter Jackson – ‘Paddy Power will return to growth’
Presenting his first trading updating as Paddy Power Betfair (PPB) Group Chief Executive Peter Jackson has prioritised ‘returning growth to Paddy Power operations’. Updating investors on a successful full-year 2017 performance, in which PPB outperformed its market expectations, Jackson sets a high bar for PPB executives in 2018. Jackson praised PPB development teams for delivering the group’s combined platform system …
Read More »Paddy Power Betfair out guns 2017 expectations
Publishing its preliminary full-year 2017 results, FTSE100 betting group Paddy Power Betfair Plc (PPB) reports strong growth across its core metrics and KPIs, as the company delivers on key merger projects and initiatives. Completing year 2 as an enlarged enterprise, PPB reports a 13% increase in group revenues to £1.7 billion (FY 2016: £1.5 billion), driven by a 16% growth …
Read More »Battle of the bookies: Oddschecker launches second Cheltenham Tipping League
Oddschecker has launched the second consecutive Cheltenham Traders Tipping League, expanding this year’s tournament to 11 operators. Last year’s tournament was dominated by Coral, who ran out comprehensive winners with 141.5pts of profit, it meant that if you had staked £10 on each tip provided by the bookie, you would have ended the festival with £1415 profit. The odds comparison …
Read More »Paddy Power Betfair seeks new CFO as Alex Gersh calls time as group financial lead
The Sunday Times has this weekend reported that Paddy Power Betfair Chief Financial Officer Alex Gersh has signalled his intention to depart the FTSE100 betting group’s executive leadership team. The governance of Paddy Power Betfair is reported to have begun its executive search for Gersh’s replacement as group financial leader. Gersh will maintain the executive role with until his replacement …
Read More »Locked In! Betfair releases ‘Auto Cash Out’ for Exchange players
Betfair has released its new ‘Auto Cash Out’ functionality, which will be made available for its UK and Ireland Exchange customers. The new cash out feature allows players to ‘lock-in a profit’ automatically on Betfair Exchange’s live markets. Launching the new feature, Betfair customers will now be allowed to take an ‘active cash out position’ on Exchange markets. The …
Read More »Wetherby provides a Betfair first
There was a racing first at Wetherby this week, as for the first time ever three horses were beaten on Betfair’s exchange at odds of 1.01, while the surprise winner Pookie Pekan was an in running 1,000-1 shot. The event became possible when Northern Girl, who was at the time leading the race fell and inadvertently obstructed Dulce Panem, subsequently the …
Read More »TopBetta raises AU$1 million to fund new betting platform
Australia’s TopBetta Holdings Ltd has received firm commitments to raise AU$1 million to fund the development of its global betting platform. The firm was able to do so via a placement of shares at AU$0.285 each to trusted investors. Funds received will be used primarily for working capital and to strengthen future cash flow obligations. The move comes after TopBetta last …
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