Tag Archives: Betfair

The new betting ecosystem: sharks, fish, whales and the trawlermen – part 2

Are schools of bloated sharks an accepted cost of doing business? In the second and final part of this series, Kevin Dale navigates through the choppy waters of minimum bet liabilities, player restrictions, volume incentives, premium charges and how to adapt to the new ecosystem. _____________________________ Amongst the player to player, or P2P models, pools companies have welcomed winners for …

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The new betting ecosystem: sharks, fish, whales and the trawlermen part 1

On the 10th anniversary of Betfair’s ‘premium charge’, fixed odds bookmakers are competing on minimum bet guarantees within shark-infested waters. It all begs the question of whether winners really are welcome – or should be? From severe restrictions to winners-sort-of- tolerated, maybe we’ve all shifted, or been corralled, into a tacit acceptance that the betting ecosystem has changed for good. …

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All-in Translations: One Flew Over the Football’s Nest

All-In

They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …

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ASA upholds “irresponsible” Gala Interactive ad

Copyright: gioiak2 / 123RF Stock Photo

The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

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Peter Jackson: PPB’s FanDuel to maintain DFS focus in US expansion

US expansion was a key theme of Paddy Power Betfair’s (PPB) corporate update on Wednesday, with the FTSE100 firm outlining its mandate to maximise the FanDuel merger and develop as a household proposition for the US sports scene. Facing increased US competition, PPB detailed that it won’t disregard the fantasy sports element of FanDuel’s offering, as the vertical enhances the …

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Betway & PPF aim to elevate player education with new integrity series

To coincide with the start of the new football season, the Professional Players Federation (PPF) has unveiled a new series of short films highlighting some key messages around betting integrity in sport.  The films have been produced in partnership with and funded by the PPF’s betting integrity partners – Betway, Paddy Power Betfair and Bet365. The series features contributions from …

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Sevilla partnership enriches Betfair’s sponsorship portfolio

Betfair has been unveiled as the global betting partner of prestigious Spanish side, Sevilla. As part of the partnership, which was announced at the spectacular Ramón Sánchez-Pizjuán Stadium, Betfair will be the sleeve sponsor of the home, away and third strips as well as the main sponsor of all the side’s training kits. Dom Crosthwaite, International MD at Betfair, commented: …

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Winning Post – The implications of Italian regulations

Replatz - Copyright: niroworld / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: commercial gambling – ad ban demonstrates failure to communicate Further to last week’s reports, Italy’s council of Ministers approved the so called ‘Dignity Decree’on Monday which introduced a blanket ban on …

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Oddschecker: Interesting trends amidst Royal Ascot breakdown

Royal Ascot arrived last week amidst its usual fanfare, as people flocked in their droves to the Berkshire racecourse for what Oddschecker describes as “a fairly standard affair” on the face of it, with the trend of the previous two year continuing with seven winning favourites. From a margin perspective it is detailed bookies enjoyed a successful week, with Friday’s …

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SBC Bookies Corner: Why Love Island will tear us apart….again!

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

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