Tag Archives: Betfair

All-In Diversity Project launches annual diversity survey

Industry workplace diversity, inclusion and equality program The All-in Diversity Project has launched its second annual survey which will gather data to create its annual report, the All-Index.  The All-Index is used as a benchmark for diversity, inclusion and workplace equality across the gambling and iGaming industry, with over 50 firms now participating in the annual survey. Kelly Kehn, co-founder …

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Betfair states its LATAM intent & responsibility as CONMEBOL partner

Moving to significantly expand its LATAM market profile and ambitions, Betfair has outlined securing its Official Partner’ status with CONMEBOL as one of the firm’s most important strategic marketing initiatives in the betting brand’s history. Announced last week, the partnership – which runs until December 2022 – sees the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South …

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No-Deal Brexit trading hits lowest trading price on Betfair Exchange

Following Boris Johnson’s controversial decision to prorogue parliament next month, the Betfair Exchange reports that the odds of a ‘no-deal Brexit’ are being traded at their lowest prices this year.  Odds of a no-deal scenario have now been priced at 5/4 according to Betfair, marking a drop from the 5/2 earlier this month, and 9/1 earlier this year. Updating the …

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Stokes odds on favourite for SPOTY following Ashes heroics

Ben Stokes has been placed as the odds on favourite athlete to win the Sports Personality of the Year (SPOTY) award by Betfair, Sky Bet and other bookmakers following Sunday’s third Ashes Test. Stokes, who has very much been hailed as England’s saviour in the Test, went on batting run which saw the New Zealand-born cricketer hit 135 not out …

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Ascot in talks over three-year extension to ITV partnership

The current agreement between ITV and Ascot Racecourse has been brought into the spotlight after it has been reported that the broadcaster has asked Ascot to come to a decision over whether it will agree to a three-year partnership extension.  Reported by the Racing Post, the partnership between the two has been highlighted by bookmakers, punters and sponsors, who have …

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Betfair accelerates LATAM drive by backing CONMEBOL

Betfair has advanced its LATAM profile after confirming that it has become an ‘Official Partner’ of CONMEBOL – the governing body of South American football. The partnership, which will extend until December 2022, will see the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South America’s most prestigious club competitions. Betfair Brand Director Stephen Mault said: “We are delighted to be …

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Flutter sees 24% drop in profits bitten by global regulatory demands

Flutter Entertainment Plc, the rebranded entity of Paddy Power Betfair, has seen its interim H1 2019 profits before tax drop by 24%, as FTSE100 betting group cites changes in regulations and taxation as the lead factor in its year-on-year performance decline. Operating its enlarged portfolio of Paddy Power, Betfair, FanDuel (US), Sportsbet (AUS) and the recently acquired Adjarabet (CIS), Flutter saw …

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Betfair signs Clive Owen to lead exchange marketing campaign

Betfair has teamed up with actor Clive Owen (star of Children of Men, Closer, Sin City) to launch ‘What are the odds‘, a new integrated campaign to mark the brand’s return to marketing the Betfair Exchange. The new campaign has been developed by Leo Burnett London as creative lead and will further roll-out a series of educational films across the exchange’s multiple social and …

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SBC Bookies Corner – Boris comes into play…

A new chapter for UK politics begins as Boris Johnson takes over at Number 10, given the mandate of delivering Brexit by Halloween (31 October). SBC gets bookmakers first reactions on what awaits punters and markets with regards to ‘PM Bojo’… _________________  SBC: Winning 66% of the Tory membership vote, Boris Johnson fulfils his manifest destiny by becoming new UK PM. …

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Russell Karp: DataArt – US betting faces a UX ‘culture clash’ challenge…

Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA.   Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …

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