Tag Archives: Betfair

Checkd appoints Michael Scott to lead SEO strategy

Checkd Media has moved to strengthen its senior team, appointing Michael Scott in its newly created position of Head of Organic Media, with a focus on SEO development. The new hire will work to optimise traffic across the firm’s Footy Accumulators, The Winners Enclosure and Oddschanger websites, in addition to driving conversion. Prior to his new position, Scott was SEO …

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Flutter sets monthly net deposit limit for under-25s to £500

Flutter Entertainment has announced the reduction of its net deposit limit for all customers under 25 years old – setting the figure at £500 per month. The group’s new policy will be implemented across its UK and Irish Paddy Power, Betfair and Sky Betting & Gaming brands, as part of a general move to ‘further enhance protections for younger customers …

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Checkd Group nets three new operator partnerships

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples.  Checkd Group …

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GambleAware names Entain as top Q1 donor with £2m contribution

GambleAware has published its list of Q1 betting industry donors, revealing that Entain topped its list of contributors with a donation of £2 million. GambleAware currently requests that all licensed operators donate 0.1% of their gross annual gambling yield directly to GambleAware, whilst firms with an annual gross gambling revenue under £250,000 per annum are asked to donate a minimum …

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Former F1 team manager Eddie Jordan to lead $1bn bid for OpenBet

Eddie Jordan, the Irish businessman who made his name in Formula One management and analysis, is leading a $1 billion bid for Scientific Games’ OpenBet sports betting division, according to The Currency. The planned takeover was reportedly confirmed by former Australian Formula One racing driver Mark Webber in an Instagram post, describing the development as ‘a mega acquisition in gaming’. …

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Aspire Global integrates new CRM system to boost existing platform

Aspire Global has launched and integrated a new CRM System, AspireEngage, to complement its existing AspireCore gaming platform.  The new Exponea-powered system functions as a customer data platform and incorporates a range of services to improve the player journey and generate ‘greater customer satisfaction’.  Described as a ‘user-friendly system’, key features include the provision of real-time marketing capabilities such as …

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Britannia Stakes ‘fantastic initiative’ distributes £1.25m to charities

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

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Flutter forms #TOGETHERFORMISSING partnership with Missing People

Flutter Entertainment Plc has partnered with UK charity Missing People, to raise awareness and support the families of nearly 100,000 adults that were reported missing across the country last year. The FTSE100 betting group has announced that its UK facing brands of Paddy Power, Betfair, Sky Bet and PokerStars will promote its #TOGETHERFORMISSING campaign formed with Missing People. #TOGETHERFORMISSING, was …

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Pablo campaign sees Betfair back its pioneer status 

In time for Euro 2020’s tournament kick-off, Betfair has launched its new nationwide advertising campaign, featuring the tagline ‘Because we’re Betfair’.   Working with creative agency Pablo London, Betfair states that it has taken a new direction to promote its brand as the ‘leader of the pack’ for sports betting. Featuring a CGI mammoth encased in ice, Betfair new advert …

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