Tag Archives: Betfair

SBC Bookies Corner: European Elections – A Strange Affair…

Brexit delays see the UK electorate participate in next Thursday’s European Elections (23 May). With Conservative and Labour parties damaged by their handling of Brexit, does this ‘last UK-EU election’ point towards a new dawn for UK politics? Furthermore, what are the implications of any UK-EU election results – SBC gets the bookies lowdown… ______________ SBC: Both Conservative and Labour …

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Mercurius launches Tradr delivering ‘one-touch’ trading strategies on Betfair

New betting software development studio Mercurius seeks to empower the next generation of Betfair traders with sophisticated artificial intelligence tools. This week, Mercurius announced the launch of its ‘Tradr’ application on the ‘Betfair App Directory’, which will offer exchange customers access to automated trading strategies at the press of one click. Based in Milan, Mercurius is founded by the enterprise team of Fabrizio …

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Paddy Power Betfair looks to rename to reflect growing brand portfolio

Bookmaker group Paddy Power Betfair has released a proposition to rebrand the group as Flutter Entertainments in a bid to reflect the group’s growing brand portfolio. In a release of the group’s preliminary full-year 2018 results, the group outlined that its recent merger and acquisition drive meant that a rebrand would be essential in order to represent its global range. …

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Paddy Power Betfair seeks ‘global podium position’ following year of strategic investments

FTSE100 betting group Paddy Power Betfair (PPB) has published its preliminary full-year 2018 results, detailing that the firm has made progress on its global agenda, whilst navigating UK home market complexities. PPB maintains its corporate revenue growth at £1.87 billion (FY2017: £1.74bn), with the betting group detailing robust digital revenues of £948 million (FY2017: £898m), combined with an underlying digital …

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ASA clears Betfair advertisement of being irresponsible

The Advertising Standards Authority (ASA) has cleared a TV ad for Betfair after concerns were raised over whether the decision to focus upon the excitement of a betting experience could be deemed irresponsible. The ad in question, broadcast on 11 November 2018, showed a young man checking his mobile phone while walking down the pavement and going through what appeared …

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New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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betconnect launches pro-punter marketplace seeking to become 2019’s top disruptor

Industry start-up betconnect (betconnect.com) has ‘launched out of BETA mode’, seeking to become betting’s 2019 disruptor. The new incumbent seeks to develop a community marketplace for high-level / professional gamblers, who have had their betting accounts restricted by bookmakers. “For many years, professional gamblers have found their accounts closed or restricted by bookmakers due to their success. In fact, new …

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DraftKings launches first phase of its NJ online casino

DraftKings

DraftKings has launched the first phase of its NJ online casino platform, after a blackjack game for Android users was incorporated into the firm’s existing sportsbook app for The Garden State. According to Online Poker Report, more games will follow as the iOS client becomes available for Apple devices in the near future, but the operator has “no apparent plans …

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Bookmakers back Theresa on Tory confidence showdown

Political punters were kept busy all night, as rumours circulated Whitehall that embattled Prime Minister Theresa May would be forced into a vote-of-confidence by Tory party rebels. Early this morning, Sir Graham Brady of the Conservative 1922 Committee confirmed that he had received the 48 declarations needed to trigger a cabinet vote on PM May’s leadership, which will take place …

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Raab’s rude departure sees odds tumble on a May 2018 exit

A morning of Whitehall chaos, following the resignation of Dominic Raab as Brexit Secretary, sees all bookmakers revise their UK political markets. Raab becomes the second chief Brexit negotiator to resign this year, disagreeing with PM Theresa May on the UK’s draft withdrawal terms from the European Union which were presented to the Cabinet on Wednesday. Resigning from May’s office, …

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