Betfair Australia has inked an eleventh-hour deal with the National Rugby League (NRL), allowing punters to bet against each other as the season restarts. The agreement comes despite Betfair’s prediction that its turnover will drop due to its commission being ‘four times more expensive than the AFL’. Reported by the Sydney Herald, Betfair had previously refused to sign an integrity …
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The Hong Kong Jockey Club has demanded that Betfair Australia ‘immediately cease and desist’ from offering a betting exchange on Hong Kong racing over beliefs that offering such an exchange ‘represents a serious integrity issue’. On 21 August 2019, Betfair Australia announced that it would be offering the exchange which was due to commence with the Sha Tin race meeting …
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Flutter Entertainment’s Betfair Australia has confirmed that it will be launching a new betting exchange on horse races in Hong Kong, despite not being sanctioned by the Jockey Club. Set to begin on 1 September, which coincides with the start of the Hong Kong 2019-20 racing season, Betfair Australia is due to offer exchange punters the opportunity to wager bets …
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Betfair Australia is targeting savvy customers with the launch of its new marketing campaign ‘The Game Within The Game’. The advertising campaign has been developed by Saatchi & Saatchi Melbourne, who stated that they wanted to move Betfair away from generic themes and messaging which have inundated Australian sports betting marketing. Leading the campaign’s creative context, Mark Cochrane, MD of …
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Betfair Australia will optimise its football related content utilising Football Form Labs (operated by Bettorlogic) software, entering a partnership to engage its sports betting traffic with related football markets. Confirming the partnership, the Football Form Labs (footballformlabs.com) team will provide editorial previews for every Premier League fixture which wiil be hosted on Betfair Australia’s ‘The Hub’ forum. Football Form Labs content …
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Betfair Australia is set to migrate its business operations from Tasmania to the Northern Territory, following the state passing approved legislation and licensing provisions in April relating to services for online exchange wagering. The exchange operator, wholly owned by James Packer’s Crown Resorts, confirmed its decision to move to the Northern Territory last week, with the company reported to have …
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Breon Corcoran, Chief Executive of Betfair, has outlined that the operator will look to enter smaller international markets through strategic B2B partnerships. Betfair senior management will integrate the strategy following its August 2014 B2B model switch for the Australian sports betting market. Betfair had sold its Australasia betting exchange to casino and leisure operator Crown Resorts Limited. Speaking to EGR …
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