Tag Archives: Beter

Andrii Nekrutov: pursuing the highest integrity standards in sports and esports

SBC News Andrii Nekrutov: pursuing the highest integrity standards in sports and esports

Andrii Nekrutov, Chief Integrity Officer at BETER, discusses integrity best practices in sports and esports, with a focus on BETER’s in-house events such as its Setka Cup and ESportsBattle content streams. Drawing on his extensive experience at INTERPOL as well as various security positions, Nekrutov outlines how important it is to bake integrity into every part of your organisation. SBC: …

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BETER takes ‘next step’ in basketball offering with Ukranian CUP league

SBC News BETER takes ‘next step’ in basketball offering with Ukranian CUP league

BETER has expanded its basketball offering by providing Ukraine’s BSKT CUP league with live streaming, data and odds.  As the Cyprus-based betting and gaming content supplier expands its sports portfolio, the tournament will consist of a round-robin stage with three matches per day on weekdays, and four 5×5 teams play games of four quarters of 10 minutes each. Maria Mashchenko, …

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BETER appoints ‘seasoned’ Chuck Robinson to CRO role

BETER appoints ‘seasoned’ Chuck Robinson to CRO role

BETER has appointed Chuck Robinson as Chief Revenue Officer, lauding the new addition to its senior management team as a ‘seasoned’ executive with proven experience. Robinson’s chief remit will be to oversee and coordinate BETER’s sales, marketing and account management, enhance client services and make improvements to the overall customer experience. On a wider scale, Robinson will contribute towards achieving …

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Driving innovation and trading performance with BETER’s closed-loop product cycle

SBC News Driving innovation and trading performance with BETER's closed-loop product cycle

In a sector where players have so many options to choose from and different tastes depending on the day, SBC sat down with Sabov Evgeniy, BETER Sports Head of Trading to discuss how player demands are constantly changing, what it means for the company’s trading team and for the industry moving forward. I’ve been at BETER since its days as …

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BetConstruct upgrades esports offering with BETER deal

SBC News BetConstruct upgrades esports offering with BETER deal

BETER has built upon its partnership with BetConstruct after agreeing to supply its portfolio of sports and esports events as well as its live casino services to the igaming provider. As well as coverage of in-house table tennis matches from BETER’s Setka Cup tournaments, BetConstruct will also benefit from access to a range of efootball, ebasketball and Counter Strike: Global …

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BETER opts for in-house approach to content distribution

BETER opts for in-house approach to content distribution

Sports and esports betting data and content provider BETER has issued a statement today outlining a change in its approach to the distribution of its basketball, table tennis and esports content. The firm will now take control of the process as it pushes ahead with what it described as “ambitious growth plans for its in-house sports and esports betting content”. …

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Edvardas Sadovskis joins BETER Live to drive product roadmap

Edvardas Sadovskis joins BETER Live to drive product roadmap

BETER has hired Edvardas Sadovskis as the new Chief Product Officer of its BETER Live division, tasked with ‘meeting and exceeding’ operator and player expectations. Sadovskis will be primarily responsible for overseeing BETER Live’s product roadmap, which revolves around live casino content, as well as managing the firm’s different product teams. BETER, which is targeting status as a ‘major player’ …

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One year on: Ukrainian businesses operating in the face of adversity

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It’s been more than 12 months since the war in Ukraine broke out. During times of conflict, businesses continue to operate to the best of their ability to keep the economy ticking over – this has been particularly evident for igaming companies based in Ukraine.  In the third instalment of a five-part roundtable series in collaboration with Bet On Good …

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Nikolay Vernydub & Evgeniy Bekker: looking towards a BETER future

Nikolay Vernydub & Evgeniy Bekker: looking towards a BETER future

In a post-ICE rundown, BETER’s Nikolay Vernydub and Evgeniy Bekker spoke with SBC News about the company’s flagship products and plans for 2023. With new products on the horizon and major upgrades across all its verticals, BETER arrived at ICE London 23 ready to showcase all its BETER Esports, BETER Sports, BETER Gaming and BETER Live products to the world.  …

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