Tag Archives: Beter

Gal Ehrlich, BETER: Fast betting content is complementary to traditional sports and esports events

Gal Ehrlich, CEO of BETER

2020 was a tipping point for the fast-betting and commercial sports performance in the absence of a regular sports schedule due to the Covid-19 pandemic. Despite seeing strong rates of growth throughout the pandemic, fast betting within the esports sector has continued to grow throughout 2021 as highlighted by Gal Ehrlich, CEO of BETER. Giving a presentation at the recent …

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BETER adds AI tournaments to esports roster

BETER adds AI tournaments to esports roster

BETER will now provide live streaming, live data and odds for 4,500 esports events per month for sportsbooks with the launch of Virtual eComp Artificial Intelligence esports tournaments. The tournaments, which will include cyber football and cyber basketball matches, will utilise BETER Live Data to ensure that end users gain access to the “widest possible selection of markets and odds …

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M88 expands esports offering via BETER partnership

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including live streams, data, odds and …

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BETER boosts efootball streams with heart monitor data

BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. The monitors utilise BETER’s proprietary …

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Setka Cup doubles event coverage in 2021

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events.

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events.  Between January and June, the number of sports events covered by the Setka Cup reached 42,281 – almost double the 22,500 recorded in the first six months of 2020. Alex Lobov, BETER’s Chief Product …

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BETER: Why Euro 2020 has sparked new interest in e-football

BETER's Chief Product Officer Alex Lobov revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.

Traditional sports will always drive the esports industry, but there will soon be real competition in the popularity stakes, said BETER‘s Chief Product Officer Alex Lobov who revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.  Speaking to SBC News, Lobov explained that BETER currently provides its clients with live streaming and monthly data and …

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BETER identifies new core strategic initiatives as it enters ‘next phase’ of development

Gal Ehrlich, the newly appointed CEO of BETER, has outlined his ambitions for the company to continue developing the ‘fast betting niche’ while also identifying new growth opportunities.  Delivering his first strategic presentation since becoming CEO, Ehrlich emphasised that the implementation of robust corporate governance systems will be a core strategic initiative for BETER going forward. He said: “We are …

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Bigger and BETER: New sports driving more engaging Setka Cup content

Setka Cup

By adding new sports to the Setka Cup tournaments roster, BETER is now delivering even more ‘fast’ and reliable content for sportsbook operators, said BETER’s Chief Product Officer Alex Lobov. We spoke to Lobov about strengthening its foothold in the fast sports betting niche through the addition of beach volleyball, risk management and countering the threat of match fixing, as …

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Setka Cup partners with Prague Table Tennis Association

The Setka Cup, which is powered by BETER, has secured a new partnership with the Prague Table Tennis Association in the Czech Republic. The new agreement now means that Setka Cup’s daily tournaments will now be officially recognised and supported in the European Union.  “For the Setka Cup, a partnership with the Prague Table Tennis Association means an official recognition …

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Gal Ehrlich joins BETER as new CEO

Gal Ehrlich has been selected as the new Chief Executive Officer for BETER where he will take over from Alex Barkar. Having previously served as the Chief Technology & Product Officer at Fortuna Entertainment Group as well as the VP of Shared Services at Playtech, Ehrlich will bring with him more than 20 years of experience as an operations and …

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