Tag Archives: BETER Sport

JKR announces new year rebranding to reflect shifting strategy

SBC News JKR announces new year rebranding to reflect shifting strategy

In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …

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BETER integrates heart rate monitoring into Setka Cup

SBC News BETER integrates heart rate monitoring into Setka Cup

BETER has integrated on-court table tennis players’ heart rate data into its Setka Cup offering with the aim of strengthening customer engagement and boosting incremental revenue for clients.  In-game monitors are used to track and analyse the heart rate levels of table tennis players competing in the tournament in order to track in-game performance and recovery rates and deliver ‘an …

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