Betegy has announced a new addition to its senior management team, as Eugenie Golovina joins the company as Chief Marketing Officer (CMO). The new executive’s focus will be on maintaining Bettegy’s growth in Europe and the US, with the use of its technological solutions and data visulation assets for sports fan engagement marked as a key area of growth. In …
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In recognition of its enhanced commercial scope, JKR Investment Group has announced new branding including a ‘refreshed logo’, corporate colours and visual elements, going into 2022. The group has undergone a shift in its strategy in recent years, having initially focused on the entertainment sector but now looking into new economic segments, including the betting and gaming industry. Notable investments …
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Betegy has strengthened its position in central Europe by entering into an agreement with German sports betting operator Tipico, launching its full-service marketing service across the company’s retail suite. Under the terms of the deal, the sports data and automated content provider will deliver its services in Tipico retail outlets in Germany and Austria, focusing on content generation. Tipico will …
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Gaming industry sales body Betbazar has appointed Stanislav Mykhailov as its Sales Director, with the responsibility of leading the firm’s global sales campaign. Beginning with this week’s SBC Summit Barcelona, Mykhailov will operate as an ‘integral asset’ for the company’s B2B expansion, as it looks to strengthen its revenue streams across multiple supply verticals and build on the success of …
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Parimatch and Betegy have deepened their ongoing partnership to launch a new ‘innovative’ Russia-facing service for the UEFA 2020 European Championship, taking place throughout the month-long tournament. The Parimatch Inside service will generate statistics on bets placed throughout Euro 2020, marking the first time a wide-scale display of betting information has been presented to Russian consumers. Parimatch Inside will be …
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Two of the leading suppliers to the igaming industry have picked Turkey as a team to watch ahead of their Euro 2020 opener against Italy in Rome on Friday. As a follow up to this exclusive roundtable on fan engagement, player acquisition and the impact of home advantage on pricing, we put our interviewees on the spot by asking them …
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JKR Investment Group has already established itself as a key partner for international companies including BETER and Betegy that provide B2B solutions to the world’s biggest sportsbooks. But for both Alexander Gusev, the company’s CEO and Nikola Teofilovic, JKR’s Senior Investment Manager, the key to its success can largely be attributed to strong partnerships, industry expertise and a customer-first approach. …
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We’re just three weeks away from a European Championship with a difference, although seeing England as short as 5/1 with some bookies is at least a sign that some things never change. As fans return to the stadiums, albeit on a reduced level, will we see a reversal of the near ‘wiped’ home advantage in fanless football? Hopefully not for …
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More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content. With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …
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Automation, personalisation and that all important Netflix-style experience are hot topics on this year’s operator agenda. With that in mind, we sat down with Alex Kornilov (pictured), Managing Director for Parimatch’s new global innovation partner, Betegy, to talk through how his company is bringing the latest in tech to the B2C marketing space. SBC: Your recent landmark ‘global innovation’ deal with …
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