Tag Archives: betegy

BETEGY: Creative Studio is disrupting the status quo in advertising

SBC News BETEGY: Creative Studio is disrupting the status quo in advertising

BETEGY’s Chief Marketing Officer Eugenie Golovina tells us about the launch of this new solution and the ways Creative Studio is alleviating the everyday pains that marketing departments face when it comes to brand exposure.  SBC: Congrats on BETEGY’s latest launch! How did the idea for the Creative Studio evolve? EG: Thank you! We are very excited about this new …

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BETEGY drives advertising engagement with Creative Studio launch

BETEGY drives advertising engagement with Creative Studio launch

BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio. Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”. This, BETEGY believes, will result in a substantial increase in click through rates (CTR) …

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BETEGY’S Alex Kornilov: business fundamentals first, innovation second

SBC News BETEGY’S Alex Kornilov: business fundamentals first, innovation second

Innovation. A word we always see floating around, but what does it actually mean? At BETEGY, it’s all about creating a foundation for the company’s vision to become a reality. At the recent SBC Awards, BETEGY walked away with the Innovation of the Year accolade. Alex Kornilov, the company’s CEO, tells us about the product that he believes is bringing …

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BETEGY recruits ‘media pro’ Phil McIntyre as VP of North American Sales 

SBC News BETEGY recruits ‘media pro’ Phil McIntyre as VP of North American Sales 

BETEGY has confirmed the appointment of Phil McIntyre as Vice President of North American Sales, tasked with the commercial development of its automated sports data services and solutions for North American partners. A seasoned sales executive within TV and media, McIntyre is a former Senior VP of Nexstar Digital and a Business Development Consultant for the digital media agency SmithGeiger. …

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Alex Kornilov: Yolo investment opens disruptive horizons for BETEGY

SBC News Alex Kornilov: Yolo investment opens disruptive horizons for BETEGY

This September saw igaming venture capital fund Yolo Investments close a multi-million € funding round, backing the growth prospects of BETEGY, a proven specialist in developing automated solutions for igaming and sports betting incumbents.  CEO Alex Kornilov details why industry tech observers should be monitoring BETEGY developments closely as igaming enters its era of multi-product convergence and web3 innovation – key …

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Yolo Investments helps BETEGY scale up offering with new funding

SBC News Yolo Investments helps BETEGY scale up offering with new funding

Yolo Investments has cemented its partnership with BETEGY even further after closing its latest round of funding. The investment, which is said to total “an undisclosed sum in the millions of euros”, will enable BETEGY to scale its products further and power the next stage of its global expansion. Commenting on the investment, Tim Heath, GP at Yolo Investments, said: …

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Alex Kornilov, BETEGY: Building a bridge between operators and media companies

Alex Kornilov, Betegy - SBC Summit Barcelona

The ever closer relationship between broadcasters and sportsbooks presents new opportunities to engage with players, but to take advantage of them requires innovative technology that can drive the on-screen narrative and give viewers simple ways to bet. BETEGY’s CEO Alex Kornilov believes his company’s AI-powered Broadcast product hits the sweet spot that delivers more engaging content for both media brands …

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The Game is on in the ‘Sports Betting Zone’: insights and products from the sports betting industry giants

SBC News The Game is on in the 'Sports Betting Zone': insights and products from the sports betting industry giants

The ‘Sports Betting Zone‘ at SBC Summit Barcelona will introduce visitors to the key decision-makers from major international operators and allow them to get a glance at the next generation of sportsbook products and services in the dedicated exhibition area.  On the conference side, the ‘Sports Betting Stage‘ will give the floor to some of the most influential figures in …

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Alex Kornilov, BETEGY: How horse racing can engage with the younger demographic

Alex Kornilov, Betegy at Betting on Sports Europe

Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market.  SBC: As an expert on player engagement, how would BETEGY define the core player …

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