Tag Archives: BetEasy

BetEasy swoops in as competitors crash on Melbourne Cup day

Melbourne Cup

BetEasy was the biggest benefactor in Australia as sports betting sites Sportsbet, Ladbrokes and Betfair all crashed on Melbourne Cup day – the biggest day on the nation’s betting calendar. As reported by The AGE, punters on Sportsbet, Ladbrokes and online betting exchange Betfair were temporarily unable to place bets on their smartphone apps or computers, while Tabcorp also reported …

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Australian bookmakers show ‘no harmony’ in developing a new responsibility framework

Industry rifts appear to be hampering the progress of Australia developing a national self-exclusion policy for betting consumers. This weekend, The Sydney Morning Herald (SMH) reported that Ladbrokes Australia had split with industry standards association Responsible Wagering Australia (RWA) on the co-development of a new national responsibility framework. Working with online bookmakers, RWA seeks to develop stronger reforms which will …

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Tripp rebirths ‘BetEasy’ for CrownBet and William Hill Australia merger

The merger of CrownBet and William Hill Australia, formed under the majority ownership of Toronto TSX-listed The Stars Group Inc has led to the upcoming relaunch of ‘BetEasy’. Under the leadership of Australian industry veteran Matt Tripp, BetEasy will seek to become the leading player in the much-changed Australian online betting sector. Tripp had previously operated legacy online betting brand …

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BetEasy re-brands to Crown Bet

Australian bookmaker BetEasy is set to re-brand to Crown Bet, as the Matt Tripp operator sets to incorporate Crown Resorts’ brand and online betting services under a joint venture between the two firms. The move sees James Packer’s Crown Resorts enter the (AUS) $13 billion Australian online sports betting market. The online joint venture between the two companies had been …

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Sportsbet wins ‘Operator of the Year’ at EGR Australia Awards

Paddy Power owned Australian betting operator Sportsbet.com.au won ‘Operator of the Year’ at the eGaming Review Australia Awards, held at the Sydney Shangri-La Hotel. Sportsbet.com.au beat competition from Australian focused betting operators TAB and Tom Waterhouse (William Hill) and international operator Betfair to claim the ‘Operator of the Year’ title. The Paddy Power Australian sports betting subsidiary also took home …

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On a Tripp! James Packer’s Crown Resort secures control of BetEasy

Australian billionaire James Packer has secured control of new betting operator BetEasy through his Crown Resorts leisure enterprise. Crown Resorts released a statement this morning confirming the tie-up between the two parties, which will see Crown Resorts own two thirds of the BetEasy enterprise. Crown Resorts controlling investment in BetEasy is set to give the leisure operator quick access into …

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BetEasy scores official AFL betting partnership

Australian online sports betting upstarts BetEasy, have won the rights to become official betting partner of the Australian Football League (AFL). Marketing news sources report that BetEasy, paid AU $10 million for the betting rights, the term of contract will begin from the 2015/2016 AFL season, and will last a period of five years. BetEasy replaces Tabcorp’s TAB brand as …

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Matthew Tripp targets Australia’s biggest bookmakers with BetEasy

Australian igaming entrepreneur Matthew Tripp stated that he wants his new business venture BetEasy.com.au, to revolutionise the Australian sports betting market. The bullish owner of BetEasy has vowed to offer Australian punters the best sports value and entertainment in the market, taking established Australian bookmakers head-on. Tripp who sold his previous sports betting venture Sportsbet Australia to Irish operators Paddy …

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