Tag Archives: BetEasy

City anticipates tough choices in Flutter’s pursuit of Stars

City analysts are pondering how Flutter Entertainment will sooth competition concerns across multiple markets, attached to its bold merger pursuit with digital rival The Stars Group Inc. Since the merger was propositioned on 2 October, Flutter CEO Peter Jackson and corporate governance have emphasised confidence in clearing all regulatory hurdles to deliver a £10 billion online gambling powerhouse. The stakes …

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The Stars Group reviews UK media planning strategy

UK marketing news sources have reported that an enlarged Stars Group Inc, is currently reviewing its UK media strategy. Having absorbed the assets of Sky Betting & Gaming (Sky Bet) in 2018, the Toronto TSX-listed enterprise is assessing whether to combine its UK media planning and buying accounts as part of its post-acquisition realignment. At present, the Stars Group’s PokerStars …

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BetEasy pens Australia sports betting agreement with NBA

The National Basketball Association (NBA) has penned an exclusive agreement with Stars Group-owned BetEasy to enter into its first ever sports betting partnership in Australia. As part of the agreement, BetEasy will have access to and be able to use official NBA betting data and marketing materials. In addition, BetEasy will work closely with the NBA to protect the game’s …

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New look Stars Group shows first glimpse of its enlarged capacity

Toronto TSX-listed The Stars Group Inc has published its first trading update as an enlarged enterprise, incorporating the acquired assets of Sky Betting & Gaming (Sky Bet) and BetEasy Australia. Closing a group-wide transformative period, the Stars Group announces Q3 2018 (period ending 30 September) group revenues totalling $570 million (Q3 2017: $330m).   The Toronto enterprise displays its enlarged …

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BetEasy swoops in as competitors crash on Melbourne Cup day

Melbourne Cup

BetEasy was the biggest benefactor in Australia as sports betting sites Sportsbet, Ladbrokes and Betfair all crashed on Melbourne Cup day – the biggest day on the nation’s betting calendar. As reported by The AGE, punters on Sportsbet, Ladbrokes and online betting exchange Betfair were temporarily unable to place bets on their smartphone apps or computers, while Tabcorp also reported …

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Australian bookmakers show ‘no harmony’ in developing a new responsibility framework

Industry rifts appear to be hampering the progress of Australia developing a national self-exclusion policy for betting consumers. This weekend, The Sydney Morning Herald (SMH) reported that Ladbrokes Australia had split with industry standards association Responsible Wagering Australia (RWA) on the co-development of a new national responsibility framework. Working with online bookmakers, RWA seeks to develop stronger reforms which will …

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Tripp rebirths ‘BetEasy’ for CrownBet and William Hill Australia merger

The merger of CrownBet and William Hill Australia, formed under the majority ownership of Toronto TSX-listed The Stars Group Inc has led to the upcoming relaunch of ‘BetEasy’. Under the leadership of Australian industry veteran Matt Tripp, BetEasy will seek to become the leading player in the much-changed Australian online betting sector. Tripp had previously operated legacy online betting brand …

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BetEasy re-brands to Crown Bet

Australian bookmaker BetEasy is set to re-brand to Crown Bet, as the Matt Tripp operator sets to incorporate Crown Resorts’ brand and online betting services under a joint venture between the two firms. The move sees James Packer’s Crown Resorts enter the (AUS) $13 billion Australian online sports betting market. The online joint venture between the two companies had been …

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Sportsbet wins ‘Operator of the Year’ at EGR Australia Awards

Paddy Power owned Australian betting operator Sportsbet.com.au won ‘Operator of the Year’ at the eGaming Review Australia Awards, held at the Sydney Shangri-La Hotel. Sportsbet.com.au beat competition from Australian focused betting operators TAB and Tom Waterhouse (William Hill) and international operator Betfair to claim the ‘Operator of the Year’ title. The Paddy Power Australian sports betting subsidiary also took home …

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On a Tripp! James Packer’s Crown Resort secures control of BetEasy

Australian billionaire James Packer has secured control of new betting operator BetEasy through his Crown Resorts leisure enterprise. Crown Resorts released a statement this morning confirming the tie-up between the two parties, which will see Crown Resorts own two thirds of the BetEasy enterprise. Crown Resorts controlling investment in BetEasy is set to give the leisure operator quick access into …

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