French betting group Betclic has courted controversy after launching its new Portuguese advertising campaign ‘Censurado – (Censored)’ featuring popular comedian António Raminhos. The integrated campaign, which features the slogan ‘The ad that TV could not approve’, sees Raminhos ‘bleeped out’ on TV formats as he tries to explain the benefits of wagering on Betclic against Placard– the digital property of Portuguese …
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Betclic nets first Polish partnership with Lechia Gdansk
French betting group Betclic has confirmed its first-ever Polish football sponsorship becoming a principal partner of Ekstraklasa league football club Lechia Gdansk. The partnership will see the Betclic brand replace German betting group Merkur Sportwetten Polish market subsidiary Totolotek on the back of Lechia’s matchday shirts. Entering 2019, Betclic governance confirmed that it would launch its sportsbook services for the …
Read More »Italian ADM settles on final 67 online gambling concessions
Italy’s customs and monopolies agency – ADM, the governing body overseeing Italian gambling laws is reported to have finalised its long-awaited online gambling licensing procedure. Having revised Italy’s online gambling laws to include tougher AML protections and customer requirements on registration, the ADM has settled on sanctioning 67 new online gambling concessions. As communicated last February, the ADM has renewed …
Read More »Betclic appoints Socialy.fr to lead new image
Seeking to revamp its home market profile, French online bookmaker Betclic has confirmed the appointment of Paris-based Socialy.fr as its new lead creative advertising agency for display, TV and digital verticals. Socialy.fr replaces Omnicom Group and DDB Europe, French marketing agency Romance as Betclic lead creative account. French media news source Strategies.fr, reports that Betclic’s executive team appointed Socialy.fr without …
Read More »Dutch KSA increases illegal online gambling fines as part of policy review
Dutch regulator Kansspelautoriteit (KSA) has upped its minimum illegal online gambling sanctions from €150,000 up to €200,000 following the decision from the country’s Senate to approve its Remote Gaming Act. The fines, which come into force today, may be subject to change depending on the number of illegal sites and games as well as the number of bonuses and prizes …
Read More »In the Whoorks! Betclic seeks 50 new Bordeaux recruits for 2019
Finalising its 2018 relocation projects/programs, French online bookmaker Betclic confirms that in 2019. The firm will relocate its headquarters to the newly built ‘Whoorks’ building in Bordeaux’s Bacalan area. Betclic will move all 200 Bordeaux employees working within its European headquarters to the new hi-tech and innovation built Whoorks building, designed and serviced by Groupe Legendre. The French bookmaker will occupy nearly half …
Read More »Betclic secures tough Polish sports betting licence
French online gambling group Betclic Everest has been granted the right to service the Polish online sports betting market by the nation’s Ministry of Finance. On 26 September, the Polish government updated its list of approved sports betting concessions, which are allowed to operate within its regulated market. Betclic Everest has secured a Polish sports betting licence, under the domain …
Read More »French Court charges PMU of anti-competitive practices during 2010 separation
The Paris High Court of Appeals has upheld an original verdict against state-owned racing operator Pari Mutuel Urbain (PMU) with regards to ‘abusing its position of influence by enacting anti-competitive business practices’. PMU governance had challenged a February 2018 ruling by France’s Commercial Tribunal against the betting firm, which had deemed its horseracing operations between 2010-2015 as restrictive to licensed …
Read More »Betclic shows home support for Top-14 Bordeaux Begles
European online betting group Betclic has confirmed that it has become the official betting partner of French Top-14 rugby union side Union Bordeaux Begles (UBB). Confirming its latest sponsorship, Betclic marketing details that it will show its home support for ‘Girondins rugby’ backing l’UBB. In 2018, Betclic governance chose the city of Bordeaux as its new headquarters, relocating staff from …
Read More »Bordeaux Calling! Betclic undertakes recruitment drive for French market comeback
French online gambling group Betclic has confirmed that it intends to hire an additional 100 new employees for its new Bordeaux headquarters. Under the leadership of new Chief Executive Nicolas Béraud, the legacy French online gambling firm has restructured its operations, relocating its head office from Paris to the South West of France. Furthermore, Betclic governance continues to reduce the …
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