Tag Archives: betclic

Betclic promotes equality in Portuguese basketball sponsorship

Betclic has entered an agreement to provide The Portuguese Women’s Basketball League the same sponsorship pay as the men’s competition. Over the next three years, the partnership will see an investment of €3 million for both competitions, which comes from a partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal.  Pureza Sousa, Betclic’s Portugal Country Manager, commented: “It’s …

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Betclic secures multi-layer sponsorship of French football

Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …

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Betclic launches first HD campaign for Poland  

Betclic Group has moved to refresh its brand image across Poland, launching its new TV advertising campaign ‘Zakładamy się od Zawsze’ (‘Betting since Forever’).  The HD campaign co-produced by Warsaw advertising agencies 180HeartBeats and JUNG-v-MATT aims to showcase Betclic’s trusted credentials as one of Europe’s longest-serving online sportsbooks. Bartłomiej Płoskonka, country manager for Betclic Poland, detailed that the French betting …

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Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Betclic enhances Portugal visibility through basketball deal

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate prior to the forthcoming sporting …

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Winning Post: The curious case of Portugal

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

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Anda Bater! Betclic remixes Ronaldo’s winning war cry

Betclic Portugal has remixed the battle cry of football icon Cristiano Ronaldo to inspire another Portuguese victory at Euro 2020. This week, the bookmaker unveiled its new advertising campaign ‘Andar bater, tu bates bem – ‘Come here, You Knock it Well’, named after the infamous words that Portuguese captain Ronaldo shouted to his teammate João Moutinho during the tense penalty …

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Betclic adds Top 14 sponsorship to its home market duties

Betclic Group has continued its home-market sponsorship drive after announcing that it will serve as the official sportsbook partner of French rugby union’s Top 14 league. Yesterday, France’s National Rugby League (LNR), the governing body of the Top 14, announced that Betclic had secured a three-season arrangement to serve as the league’s principal sports betting partner.  The agreement will see …

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Betclic revamps US sports trading capacity with Sports IQ

Betclic Group has optimised trading provisions across its US sports inventory by integrating the odds maker and customised trading solutions of Sports IQ. The pan-European betting group has agreed terms on a multi-year arrangement, which will see its sportsbook teams supported by Sports IQ’s automated trading suite, covering all major US sports events. Operating since 2018, Montreal-based Sports IQ is …

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Betclic asks France to ‘Switch the Game’

Betclic has launched its new ‘Bascule dans le Game’ (‘Switch the Game’) advertising campaign across French TV, print and social media networks. The Bordeaux-based betting group debuted its new campaign yesterday during RMC TV1 broadcast of the UEFA Champions League tie between FC Barcelona and Ligue-1 champions Paris Saint Germain. The HD campaign was developed by Paris marketing studio Socialy.fr, …

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