Tag Archives: BetBull

Spreadex enlists beBettor to enhance affordability solution

Spreadex has signed an agreement with affordability checking solutions provider beBettor in order to enhance and streamline its own affordability process and workflows. The partnership will see beBettor’s affordability check fully implemented and automated by Spreadex safer gambling team, ensuring all checks ‘happen in the background’, requiring little input from customers in order to minimise intruding on users personal information …

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Casumo strengthens responsible gaming capacity via beBettor partnership

Online casino operator Casumo has enhanced its responsible gaming framework via a multi-year partnership with technology and data science company beBettor. By integrating beBettor’s Affordability API into its platform, Casumo will be better equipped to gauge the initial affordability of its UK customers and construct automated decisioning for personalised interactions with players. In addition, beBettor will also provide Casumo with …

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BetBull and beBettor form social responsibility alliance

Mobile sportsbook and casino operator BetBull will cooperate with responsible gaming data firm beBettor on customer affordability. beBettor will provide the operator with affordability data using its APi services, enabling automated instant geo-affordability checks for the company’s UK customers. This will allow BetBull to better understand its customers and provide more tailored protection for each player. Furthermore, the affordability checks …

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BetBull acquires Wager boosting its social muscle 

Social betting platform Wager (playwager.co.uk)has been acquired by mobile sportsbook operator BetBull for an undisclosed fee. The London-based start-up has been acquired less than two years after its launch in 2018, seeking to become the ‘Betfair for friends’ of sports betting by delivering the industry’s first ‘truly social betting platform’. Co-founded by Oxford graduates Elliott Robinson and Leo Barnes, Wager secured early seed …

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Round table – BetConstruct: The future of sportsbook personalisation


Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …

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Wynn builds sportsbook proposition with fresh-faced BetBull

Nasdaq-listed casino and entertainment operator Wynn Resorts has announced that it has entered a strategic partnership with European ‘mobile-first’ betting platform and gamification developer BetBull, who are set to develop Wynn’s sportsbook proposition. Updating the market, Wynn has acquired a 22.5% stake in the Malta and London based operator, seeking to capitalise on developing US sports betting market opportunities. The strategic …

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BetBull and Income Access strike affiliate programme deal

LAC - Copyright: argus456 / 123RF Stock Photo

Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app. Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through …

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