Tag Archives: BetBull

Round table – BetConstruct: The future of sportsbook personalisation

BetConstruct

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fifth round table participant was BetConstruct, represented by its Group Director of Sportsbook Product, Stuart Baker. SBC: What role does pricing and risk play in the differentiation of …

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Wynn builds sportsbook proposition with fresh-faced BetBull

Nasdaq-listed casino and entertainment operator Wynn Resorts has announced that it has entered a strategic partnership with European ‘mobile-first’ betting platform and gamification developer BetBull, who are set to develop Wynn’s sportsbook proposition. Updating the market, Wynn has acquired a 22.5% stake in the Malta and London based operator, seeking to capitalise on developing US sports betting market opportunities. The strategic …

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BetBull and Income Access strike affiliate programme deal

LAC - Copyright: argus456 / 123RF Stock Photo

Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app. Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through …

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