Tag Archives: Betbazar

Betbazar partners with Altenar in product distribution deal

Betbazar has agreed to supply products from its exclusive partner BETER to Altenar’s clients across Latin America and Europe. The next-gen products, Betbazar said, will be integrated in “less than a month” and will include the provision of BETER’s EsportsBattle Football as well as its Table Tennis Setka Cup Tournaments. Alex Iaroshenko, CEO at Betbazar, said: “This is an incredibly …

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Betbazar announces rebrand and new efootball focus

Efootball

Betbazar has announced a rebranding of its corporate identity in order to highlight its ‘core values’ and build on trends observed during the UEFA 2020 European Championship and 2021 Copa America tournaments. The rebrand has seen the company – which seeks to capitalise on an ‘outstanding period of growth’ – introduce a new logo with ‘eye-catching bright strip’ in order …

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Stanislav Mykhailov joins Betbazar to oversee sales campaigns

Gaming industry sales body Betbazar has appointed Stanislav Mykhailov as its Sales Director, with the responsibility of leading the firm’s global sales campaign. Beginning with this week’s SBC Summit Barcelona, Mykhailov will operate as an ‘integral asset’ for the company’s B2B expansion, as it looks to strengthen its revenue streams across multiple supply verticals and build on the success of …

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Efootball: Betbazar talks engagement, retention and this summer’s betting surge

Efootball

Italy wasn’t the only big winner from Euro 2020, with a stellar performance for Efootball setting the up and coming esports game up for a more prosperous future.  Betbazar CEO Alex Iaroshenko talks us through betting trends this summer, keeping players engaged ahead of the new football season and how stadium traffic might influence Efootball numbers. SBC: Now that the …

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Betbazar: Efootball is boosting sportsbook spend at Euro 2020

Efootball

SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …

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Alexandr Iaroshenko, Betbazar: Turning esports growth into retention

esports

Esports grew exponentially during the pandemic with fewer other betting options available, but will it retain its player base as more traditional sports return? Alex Iaroshenko, CEO at Betbazar, helps us deep dive into last year’s esports performance, before suggesting that those operators not yet onboard can still enjoy ‘the rest of the party’. He also covers Counter Strike’s continued …

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Three years of BETER – creating fast ‘beterable’ content for the betting industry

BETER

Alex Barkar, founder and CEO of BETER, delivers a timeline for the company’s journey from sports content startup to established provider targeting maximum reach for its solutions, including both live streams and odds for the Setka Cup and ESportsBattle tournaments, as well as worldwide esports events coverage.  2018 – what BETER time to start? The creation of our company was …

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Betbazar: Playing a ‘matchmaker’ role for global sportsbooks

Betbazar

Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio.  We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …

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Betbazar offers revenue boost with unique sports coverage

Betbazar

More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content.  With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …

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SBC Digital Summit CIS: Key to staying afloat is diversifying products

In what has been an ‘unbelievable year’ for betting operators and media and marketing companies alike, the vast majority of firms believed that they had benefited from the after effects of COVID-19, as was the consensus from the guest speakers at the SBC Digital Summit CIS event. Mark McGuinness, Director of Marketing and Customer Success at Dam Mad Media and …

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