Tag Archives: Betano

Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

Read More »

Scout Gaming backs network capacity as enterprise growth continues  

Scout Gaming Group remains confident of its long-term business strategy and future commercial prospects after delivering growth to its investors. Despite numerous COVID challenges interrupting its standard trading, the Nasdaq Nordic listed B2B fantasy sports supplier recorded full-year corporate revenues of SEK 47 million (€4.6m), up 85% on corresponding FY 2019’s SEK 26 million. Revenue growth was supported by a …

Read More »

Hernando brings international experience to Kaizen board

Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …

Read More »

Kaizen Gaming appoints LeanConvert as digital optimisation agency 

Kaizen Gaming has appointed digital optimisation agency LeanConvert to enhance its on-site customer conversion and UX disciplines across its flagship brands of Stoiximan (Greece) and Betano (Europe). The Hellenic and pan-European online gambling group has appointed LeanConvert to serve as its lead optimisation agency providing detailed insights on onsite behavioural analytics, enhancing Stoiximan and Betano € multi-million campaigns. Moving forward, …

Read More »

Kaizen Gaming appoints Claus Jansson to oversee global expansion

Greek online gaming and sports betting operator Kaizen Gaming has strengthened its board by appointing Claus Jansson as its new Head of Affiliate Marketing and Media Buying. Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos. ‘It’s a great …

Read More »

Betano strikes first commercial sponsorship with Atletico Mineiro

The Betano logo on a mobile device

Brazilian football team Club Atletico Mineiro has selected Betano as its new main sponsor, marking the online sports betting platform’s first commercial deal with a sports club. Last night, Betano made its debut as Atletico Mineiro’s shirt sponsor as the Série A side took on Bragantino in the Brazilian Championship. However, the top tier Brazilian club’s former primary sponsor BMG …

Read More »

Scout Gaming eyes next stage of growth following strong Q3

Scout Gaming Group will aim to deliver a strong close to its 2020 trading, after the B2B daily fantasy sports software supplier reported that it had benefited from the return of a full sports calendar. Publishing its Q3 trading update for the period ending 30 September, Scout reported ‘record’ corporate revenues of SEK 15 million (€1.5m), an 85% increase on …

Read More »

GVC eyes Portuguese top spot with Bet.pt takeover

GVC Holdings has confirmed that it will return to Portugal by acquiring online sportsbook Bet.pt for an undisclosed sum.  The FTSE100 betting group announced its latest acquisition as part of its Q3 2020 trading update, which saw GVC increase full-year EBITDA guidance to the £770-790 million range following a rapid recovery across all core regulated marketplaces. In its trading statement, …

Read More »

Betting CTOs – Tech leadership faces tough choices to accommodate a brave new world 

Adjusting business operations and core systems for unprecedented working conditions, no other betting c-level position has felt more pressure and scrutiny than the CTO. Opening the ‘Innovation and Technology’ track on day two of SBC Summit Barcelona – Digital, tech experts and leading betting operators underlined that following an adjustment period, the industry faces a myriad of new variables beyond …

Read More »

Stoiximan/Betano rebrands to Kaizen Gaming

The operating firm of Stoiximan and Betano brands has confirmed that it will rebrand to ‘Kaizen Gaming’ in a bid to reflect its company culture of ‘continual improvement’. ‘Kaizen’ stems from a Japanese business philosophy which looks at introducing small, incremental changes to a business’ operations to try improve both quality and efficiency. The rebrand comes seven years after Stoiximan …

Read More »