Betano has inked with NBA star Giannis Antetokounmpo who becomes the operator’s first-ever global brand ambassador. A two-time NBA MVP and 2021 NBA Champion, Antetokounmpo joins the online sports betting and gaming operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets. George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said: “We could …
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Conflicts continue to arise as to whether Chile can launch an online gambling regime as regulatory stakeholders dispute legislative boundaries, market rules, and tax policies. Last week, Chile’s Internal Revenue Service (SII) declared that it had the right to exclude international operators from participating in the market due to ‘Resolution 26‘—a new tax rule co-authored by the Ministry of Finance …
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Betano and the Romanian Sports Motor Federation (FRAS) have expanded their partnership for the National Rally Championship. In 2023, the Romanian motorsport competition will now be named the Betano National Rally Championship (CNRB). The Kaizen Gaming-owned operator started its partnership with FRAS back in 2020, which marked the brand’s first motorsports sponsorship initiative. Dragoș Mîndreci, Country Manager Betano Romania, commented: …
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Kaizen Gaming’s Betano sportsbook brand has signed a regional partnership with FIFA, becoming the official sponsor of the Club World Cup. The deal makes Betano the partner of the tournament, which kicked off last week in Morocco, in Europe and South America, and builds on the operator’s partnership with the global football governing body late last year. In a major …
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The Bulgaria Football Union (BFU) has publicly stated that it does not support a ban on gambling advertising to be imposed on Bulgarian sports. A divided National Assembly carries an agenda to reform Bulgaria’s existing gambling laws, in which MPs have been urged to consider a ban on gambling advertising and the privatisation the state-owned Bulgarian Sports Totalisator (BST). Last …
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Betano has revealed that it will be holding the naming rights for the Copa do Brasil until 2025. Whilst the deal was announced by local news outlet Maquina do Esporte, the bookmaker was aided by Brax in its decision – the agency that holds the commercial rights of the championship for the next three years. The Kaizen Gaming-owned company is …
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Kaizen Gaming and its gaming brand Betano have launched in a North American market for the first time, debuting in Ontario, Canada. Betano is providing a portfolio of over 30 sports and more than 1,000 casino games to players in the Canadian province. The gaming brand has gone live in Ontario during the peak season of all major sports leagues, …
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FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …
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Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit. This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic. The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ …
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Kaizen Gaming, the international sports betting and gaming operator, has extended its partnership with games developer Leap Gaming. Last renewed back in 2021, the new deal expansion will launch Leap’s products in Romania via Kaizen’s Betano sportsbook brand, including the Instant Euro-League Legends product, alongside Nascar Streak, Football Penalty Duel, Virtual Football Cup V2 and Football Streak. Vangelis Kalloudis, Gaming …
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