Tag Archives: Betano

Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Abelson Info adds Kaizen Gaming to goalscorer pricing client pool

Abelson

Kaizen Gaming has become the latest partner of the Goalscorer Pricing & Settlement (GPS) service from Abelson Info. The agreement will see Greece-based operator Kaizen Gaming optimise goalscorer markets for both its Stoiximan and Betano brands. Abelson Info, a London-based sports data and player odds specialists, already provides the GPS service to a number of tier one operators.  Clients of …

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Betano replaces NOS as principal sponsor of Sporting Lisbon

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

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Winning Post: The curious case of Portugal

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

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Betano partners with Fluminense FC in second Brazilian link-up

Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …

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OKTO and Kaizen Gaming link focuses on mobile payment journey

Age Verification

Gametech firm Kaizen Gaming has partnered with OKTO, enabling Stoiximan and Betano players with a seamless user experience.  The collaboration is aiming to ‘modernise the player payment experience’, as it focuses on a seamless physical-to-digital payment method through Stoiximan.Cash and Betano.Cash.  Kostas Georgoulas, Director of Strategic Accounts of OKTO, commented: “Our partnership with Kaizen Gaming is in line with our …

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Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

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Scout Gaming backs network capacity as enterprise growth continues  

Scout Gaming Group remains confident of its long-term business strategy and future commercial prospects after delivering growth to its investors. Despite numerous COVID challenges interrupting its standard trading, the Nasdaq Nordic listed B2B fantasy sports supplier recorded full-year corporate revenues of SEK 47 million (€4.6m), up 85% on corresponding FY 2019’s SEK 26 million. Revenue growth was supported by a …

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Hernando brings international experience to Kaizen board

Kaizen Gaming has strengthened its board with the appointment of Julio Iglesias Hernando as Chief Commercial Officer. Hernando will bring considerable executive experience to the role, having held the position of Chief Marketing Officer for William Hill and Mr Green, where he was responsible for 12 international markets outside of the US and UK. In addition to his bookmaking and …

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