Following a short break in Q1, Jake Pollard’s Market Make-up series returns with Propus Partners dissecting the online sportsbook trends of dynamic CE markets of Poland and the Czech Republic. Vying for a larger slice of market share in Poland and the Czech Rep, sportsbooks have deepened their offerings of secondary sports such as MMA, ice hockey and esports, spearheaded …
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Betano is set to replace Assaí as the title sponsor of Campeonato Brasileiro Série A in a three-year deal. According to reports, the Confederation of Brazilian Football (CBF) will receive around 80 million Brazilian reais (£12.5m) per season. Assai’s last contract with Serie A was renewed at about $10m per season. The Kaizen Gaming-owned operator already holds the naming rights …
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Kaizen Gaming has announced that it will launch its flagship Betano brand in the UK market in partnership with BVGroup. Betano’s imminent UK launch is deemed the “latest milestone for the sportsbook, solidifying its global brand presence as the Official Sponsor of both UEFA Euro 2024 and the CONMEBOL Copa America 2024”. As the pan-international brand of Greek online gambling …
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Betano has been named the new shirt sponsor of Aston Villa FC, according to The Telegraph. Starting next season, the Greek online sports betting platform is reportedly paying £20m a year for two years, which coincides with the Premier League club’s latest Adidas kit launch. As the top flight side pushes for a Champions League place under manager Unai Emery, …
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Betano has announced an extended partnership with the Romanian Football Federation (FRF). Following what the pair described as a ‘very positive’ two years of working together, the deal between the Kaizen Gaming-owned operator and the governing body will now continue until 2030. A spokesperson for Kaizen Gaming highlighted in a release the pair’s ‘shared vision and innovative initiatives’ such as …
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Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season. The expanded deal – which originally began in 2021 at the beginning of the club’s successful campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …
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Kaizen Gaming‘s Betano and FC Porto are making the Dragão stadium more inclusive for fans, as the operator continues to work with the top-flight club as its betting operator partner. Last weekend, the Portuguese side introduced a new sensory room called INZONE and is addressed to neurodivergent people, individuals with difficulties in processing sensory information. Some examples of this include …
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Betano has been named the official partner of the South American Football Confederation, CONMEBOL. The deal – which will run until 2028 – sees the Kaizen Gaming-owned brand sponsor the CONMEBOL Copa America 2024, which will take place in stadiums across the US from June. Kaizen Gaming Founder and CEO, George Daskalakis, commented: “We are delighted to join forces with …
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Betano has secured a global sponsorship deal for UEFA EURO 2024, which is being held in Germany. The Kaizen Gaming-owned operator has become the first betting company to reach a partnership with UEFA. The deal follows Betano’s success in last year’s FIFA World Cup held in Qatar, also being named the first official partner of the global competition. George Daskalakis, …
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OPAP SPA has cited a strong start to year trading, registering growth across all business units. Publishing its Q1 update, the Athens listed gambling group registered gross gaming revenues (GGR) of €527m, up 15% on 2022 comparative results of €458m. The upswing was attributed to the continued successful implementation of OPAP’s commercial strategy, which boosted growth across both its online …
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