Tag Archives: Betano

Kaizen appoints proven talent Pablo Puertas as Marketing Director

Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director.  The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands   Puertas joins Kaizen from …

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Betano boosts Portuguese CSR duties by joining the Sporting Foundation

Betano has significantly expanded its Portuguese markets CSR commitments after becoming a principal partner of the Sporting Foundation – the charitable arm of Sporting Clube de Portugal (Sporting Lisbon). This summer, Betano – the flagship, pan-European sportsbook brand of Kaizen Gaming – became the principal sponsor of Sporting Lisbon. Undertaking its biggest Portuguese market sponsorship commitment, Betano pledged to support …

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Mindway AI rolls out responsible gambling solutions across Dutch market

As the Dutch market opens up from today, Mindway AI will support its customers across the Netherlands by rolling out its responsible gambling solutions.

As the Dutch market opens up from today, Mindway AI will support its customers across the Netherlands by rolling out its responsible gambling solutions. Mindway AI, which was acquired by Better Collective earlier this year, will support operators across the Dutch market by supplying its GameScanner solution to help “identify at-risk and problem gamblers early and accurately”. In addition, customers …

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Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera Liga team, covering both domestic …

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Abelson Info adds Kaizen Gaming to goalscorer pricing client pool


Kaizen Gaming has become the latest partner of the Goalscorer Pricing & Settlement (GPS) service from Abelson Info. The agreement will see Greece-based operator Kaizen Gaming optimise goalscorer markets for both its Stoiximan and Betano brands. Abelson Info, a London-based sports data and player odds specialists, already provides the GPS service to a number of tier one operators.  Clients of …

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Betano replaces NOS as principal sponsor of Sporting Lisbon

Sporting Club Lisbon has named Kaizen Gaming sportsbook brand Betano as the Primeira Liga team’s new premium sponsor ahead of the 2021/22 season. European betting and technology company Kaizen Gaming, which has been operating in Portugal since 2019, will have a presence across the club’s assets, including a prominent position on the front of Sporting’s first-team shirts, due for release on 1 July. Furthermore, the two-year partnership …

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Winning Post: The curious case of Portugal

Once deemed as an unworkable marketplace following its 2016 tax and regulatory reforms, Europe’s biggest operators are eyeing returning to compete in Portugal. Regulus Partners examines whether Portugal can continue to defy expectations and maintain its growth appeal catering to an enlarged igaming marketplace, or will it follow the all-too-familiar script of other European markets, where growth is drained by …

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Betano partners with Fluminense FC in second Brazilian link-up

Betano has secured its second sponsorship agreement in the Brasileiro Serie A, signing a two-year deal with Rio de Janeiro-based Fluminense FC. Under the terms of the agreement, the Kaizen Gaming operator will gain brand visibility on the front of Fluminense players shirts, with the Betano logo appearing on the team’s jerseys in the opening match of the Brazilian Cup …

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OKTO and Kaizen Gaming link focuses on mobile payment journey

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Gametech firm Kaizen Gaming has partnered with OKTO, enabling Stoiximan and Betano players with a seamless user experience.  The collaboration is aiming to ‘modernise the player payment experience’, as it focuses on a seamless physical-to-digital payment method through Stoiximan.Cash and Betano.Cash.  Kostas Georgoulas, Director of Strategic Accounts of OKTO, commented: “Our partnership with Kaizen Gaming is in line with our …

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