Incentive Games has launched another product for one of its most prominent clients, bet365, launching the horse racing-themed 6 Horses Challenge title for the operator. Based around this week’s Royal Ascot racing event, the free-to-play (FTP) game is the first racing-oriented one developed by Incentive Games for bet365, although the firm has created several others for the Stoke-based firm. Incentive …
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As the dust settles on Manchester City’s historic treble, attention turns to the opening of the Premier League transfer window and speculation is rife as to which players will be switching allegiances for 2023/24. As always, this is a busy time for bookmakers. Whilst some, such as Betway, haven’t offered transfer markets for some time, others offer multiple odds as …
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The Advertising Standards Authority (ASA) has ruled in favour of bet365 regarding a tweet from the bookmaker featuring professional boxer Chris Eubank Jr. bet365’s tweet ahead of Eubank’s clash against Liam Smith at the Manchester Arena on 21 January 2023 was examined to determine if it would have a strong appeal to young people. The tweet in question read “It’s …
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Bet365 has officially launched into Iowa – its fifth US state – after debuting its online betting app through a partnership with Casino Queen Marquette. For a while, it seemed like the UK-founded operator might not ever expand its presence in the US beyond New Jersey, but is starting to ramp up its presence since opening in Colorado in September …
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Gaming Innovation Group’s (GiG) partnership with bet365 has been renewed for an undisclosed period of time, centred around delivery of the GiG Comply tool. An automated affiliate marketing compliance solution, GiG Comply will be used by bet365 to scan web pages for content such as links, igaming ‘code red words’ and regulatory requirements across multiple jurisdictions. GiG Media’s end goal …
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GambleAware has published its donor list for 2022/23, revealing that the four largest UK betting operators contributed the lion’s share of funds, a continuation of a long-running trend. The total number of donations as of 31 March 2023 was £46.5m, with the four largest bookmakers – bet365, Flutter Entertainment, Entain and Wiliam Hill – contributing a total of £42.9m together, …
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The newly formed Brazilian Institute for Responsible Gaming (IBJR) has announced a self-regulated code for betting advertising, titled the “Brazilian Code for Advertising Self-Regulation”, published in anticipation of the government concluding its federal framework to legalise sports betting. The advertising code was announced as the first major initiative of the Trade Body that was officially formed on 9 May in …
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It’s just over a year since Stats Perform released a variety of new products for sports betting operators and affiliates, in a blockbuster product launch they called Light Up Your Sportsbook. “In Light Up Your Sportsbook we wanted to show operators new ways to use live streaming to attract, retain and engage new users, and to delight existing ones …
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UK betting stakeholders bet365 and XLMedia (XLM) have signed a new partnership targeting North American expansion with a responsible gaming caveat. The revenue share agreement has set a goal of onboarding new customers in the burgeoning US betting and gaming space, whilst promoting responsible gaming practices and tools. This will include leveraging collaborative content to promote understanding of safe gambling …
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Bet365 is to pay compensation to 23 Danish athletes for using their names and photos on social media without consent. Denmark’s maritime and commercial court ruled on Monday that the operator now owes DKK 4.7m (around £550,000), with one of these athletes being Manchester United’s Christian Eriksen. Reuters reported that the 31-year-old midfielder had his image used the most and …
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