The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings. Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …
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bet365 has officially rolled out its online sportsbook in Louisiana, its seventh US state. Described as a ‘unique market’, Louisiana contains certain pockets where online sports betting is not available. The state conducted a parish-by-parish vote, so UK-based bet365 is now available in 55 of the state’s 64 parishes. A bet365 spokesperson commented: “Celebrated for its passionate culture and festive …
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bet365 has been named the official mobile sports betting partner of NBA team Charlotte Hornets. The Hornets now become the fifth US professional sports team in the Stoke-based operator’s American sports portfolio, joining the Washington Commanders (NFL), Colorado Rockies (MLB), Cleveland Guardians (MLB) and San Antonio Spurs (NBA). The deal marks the first market-access agreement between an operator and a …
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bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters. Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden. A …
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Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements. Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …
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Chekd Media has partnered with bet365 to bring back the ‘I Had Trials Once’ podcast series. With more than one million downloads, the partnership aims to leverage the podcast’s reach to promote bet365’s free-to-play initiative, the 6 Scores Challenge. Will Tyrrell, UK Media Director at Checkd Media, commented: “I Had Trials Once has been a great success ever since it …
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The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …
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Another sitting MP has weighed in on the discussion around the Gambling Act review White Paper and its implementation, as Jo Gideon voiced her views on the ongoing consultations. The MP for Stoke Central – Stoke-on-Trent being a hub for the UK gaming as the home of bet365 – noted in an op-ed for the Betting and Gaming Council (BGC) …
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Kentucky has become the latest US state to open up to regulated betting, with eight operators set to launch in the state including bet365. The international operator, based in the UK city of Stoke-on-Trent, has made Kentucky its sixth US market, following launched Colorado, New Jersey, Ohio, Virginia and Iowa. bet365’s product portfolio in Kentucky will include Same Game Parlays …
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The new NFL season is underway and, in the US at least, the start of the season is one of the most eagerly anticipated moments in sport. But what about Europe? There are increasing instances of regular season games being played on the opposite side of the pond and interest is on the rise. But is this popularity reflected in …
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