Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising of online casino services and gambling products will no longer be broadcast across Belgian TV networks. The measure forms part of Koen …
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Belgian licensed online sportsbook and casino operator 777.be has launched its latest advertising campaign featuring ‘Belgium’s most famous son’ – Jean Claude Van Damme. Filmed in Brussels, the campaign sees Van Damme promote 777.be mobile casino (Casino777.be) and sportsbook (Bet777.be) verticals in both French and Dutch languages – Belgium’s two main dialects. The campaign titled ‘JCVD plays’ has been developed …
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Kansspelcommissie – the Belgium Gambling Commission (BGC) is reported to be weighing up hefty sanctions against online gambling group Betway with regards to not disclosing transparency in its corporate ownership structures and further breaching BGC licensing frameworks. This week, BGC official Marjolein De Paepe stated that the commission had begun sanction procedures against Betway citing “cumulative licences and a lack of …
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Eleven Sports has strengthened its senior team, with appointment of Anouk Mertens as its new Chief Operating Officer. Mertens has a history at the company, previously serving as Managing Director of Eleven Sports in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market. In her role as Group …
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Belgium becomes the latest European jurisdiction to serve industry leadership more headaches, confirming that it will move ahead with its planned decree to implement a stringent advertising code on gambling/betting verticals. Directives for a tougher advertising framework on online gambling and betting services have been under review by Belgium’s Parliament since October 2017, when CDV (Christian Democrats) Justice Minister Koen …
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Kindred Group’s flagship online sports betting brand Unibet, has announced the launch of its new Belgian advertising campaign ‘Faites le bon choix – Jouez Responsable’ – placing safer gambling at the forefront its market communications. Translated as ‘Make the right choice – gamble responsibly’ – Kindred marketing seeks to highlight the various tools available to Unibet Belgium customers to help …
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Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Budget Day to bring tricks not treats The pumpkins are out, fake cobweb and plastic skeletons adorn the pubs – but Halloween may come early for gambling operators with …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …
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Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …
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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Peter Woodfine, Business Development Director at Vermantia, is the latest to join the growing ranks of The World Cup’s Finest alumni, as …
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