Tag Archives: belgium

Anouk Mertens named as Eleven Sports COO

Eleven Sports has strengthened its senior team, with appointment of Anouk Mertens as its new Chief Operating Officer. Mertens has a history at the company, previously serving as Managing Director of Eleven Sports in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market. In her role as Group …

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Belgium approves tough directives on online gambling advertising

Belgium becomes the latest European jurisdiction to serve industry leadership more headaches, confirming that it will move ahead with its planned decree to implement a stringent advertising code on gambling/betting verticals. Directives for a tougher advertising framework on online gambling and betting services have been under review by Belgium’s Parliament since October 2017, when CDV (Christian Democrats) Justice Minister Koen …

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Unibet places ‘responsibility’ at the top of its Belgium agenda

Kindred Group’s flagship online sports betting brand Unibet, has announced the launch of its new Belgian advertising campaign ‘Faites le bon choix –  Jouez Responsable’ – placing safer gambling at the forefront its market communications. Translated as ‘Make the right choice – gamble responsibly’ – Kindred marketing seeks to highlight the various tools available to Unibet Belgium customers to help …

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Winning Post: Industry braced for budget blow

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Budget Day to bring tricks not treats The pumpkins are out, fake cobweb and plastic skeletons adorn the pubs – but Halloween may come early for gambling operators with …

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SBC’s On The Ball – Going Dutch

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …

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Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

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The World Cup’s Finest with Vermantia’s Peter Woodfine

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Peter Woodfine, Business Development Director at Vermantia, is the latest to join the growing ranks of The World Cup’s Finest alumni, as …

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The World Cup’s Finest with Nektan’s Oliver Wilson

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Join Oliver Wilson, Director of Client Services at Nektan, as he discusses one of the greatest strikers in World Cup history, which …

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The World Cup’s Finest with OIA Services’ CEO Carmelo Mazza

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Carmelo Mazza, CEO at OIA Services, brings an Italian flavour to this latest edition, delving into the history of the four time …

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Betway – Busy sporting week could see UK wager half a billion

Copyright: mkos83 / 123RF Stock Photo

Global online gambling firm Betway is predicting that as much as £500m is set to wagered across Britain in a betting bonanza of a week. Two England games in the space of six days at football’s biggest showpiece, the World Cup currently ongoing in Russia, bookends five days of betting at Royal Ascot, which could see UK punters wagering half …

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