Tag Archives: belgium

Club Brugge selects Unibet as ‘fair play’ betting partner

Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …

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BGC enforces strictest Belgium gambling advertising code

Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising of online casino services and gambling products will no longer be broadcast across Belgian TV networks. The measure forms part of Koen …

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777.be packs its biggest punch with Van Damme

Belgian licensed online sportsbook and casino operator 777.be has launched its latest advertising campaign featuring ‘Belgium’s most famous son’ – Jean Claude Van Damme. Filmed in Brussels, the campaign sees Van Damme promote 777.be mobile casino (Casino777.be) and sportsbook (Bet777.be) verticals in both French and Dutch languages – Belgium’s two main dialects. The campaign titled ‘JCVD plays’ has been developed …

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Betway faces Belgian troubles for unclear corporate structures

Kansspelcommissie – the Belgium Gambling Commission (BGC) is reported to be weighing up hefty sanctions against online gambling group Betway with regards to not disclosing transparency in its corporate ownership structures and further breaching BGC licensing frameworks. This week, BGC official Marjolein De Paepe stated that the commission had begun sanction procedures against Betway citing “cumulative licences and a lack of …

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Anouk Mertens named as Eleven Sports COO

Eleven Sports has strengthened its senior team, with appointment of Anouk Mertens as its new Chief Operating Officer. Mertens has a history at the company, previously serving as Managing Director of Eleven Sports in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market. In her role as Group …

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Belgium approves tough directives on online gambling advertising

Belgium becomes the latest European jurisdiction to serve industry leadership more headaches, confirming that it will move ahead with its planned decree to implement a stringent advertising code on gambling/betting verticals. Directives for a tougher advertising framework on online gambling and betting services have been under review by Belgium’s Parliament since October 2017, when CDV (Christian Democrats) Justice Minister Koen …

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Unibet places ‘responsibility’ at the top of its Belgium agenda

Kindred Group’s flagship online sports betting brand Unibet, has announced the launch of its new Belgian advertising campaign ‘Faites le bon choix –  Jouez Responsable’ – placing safer gambling at the forefront its market communications. Translated as ‘Make the right choice – gamble responsibly’ – Kindred marketing seeks to highlight the various tools available to Unibet Belgium customers to help …

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Winning Post: Industry braced for budget blow

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Budget Day to bring tricks not treats The pumpkins are out, fake cobweb and plastic skeletons adorn the pubs – but Halloween may come early for gambling operators with …

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SBC’s On The Ball – Going Dutch

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …

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Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

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