Canadian sports entertainment group Gaming Nation has confirmed that it has acquired UK-based in-stadia marketing specialist BD Sport Group (BD Sport) for a total consideration of £11 million. Updating the market, TSX-listed Gaming Nation detailed that it had agreed to acquire BD Sport assets outright for £8.8 million, with the acquiring firm adding a further £2.2 million in performance-related provisions. …
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BOS – More bookmakers to move away from football sponsorship
Henry Chappell, Founder of Pitch Marketing Group, expects more bookmakers to start looking at other options outside of football for marketing purposes. Football remains the biggest sport for sponsorship in this country, accounting for 80% of all deals made. For the 2016/17 season, 10 of the 20 Premier League clubs have betting companies as shirt sponsors, although this doesn’t include …
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